Email Marketing Manager

About this role:

As an Email Marketing Manager, you will develop and execute marketing strategies to drive the growth of Petvisor brands within our core audience - veterinary clinics. You will enhance the user journey and increase revenue through thoughtful email programs, including, but not limited to, nurture, expansion, promotional, trigger, and behavioral. This role requires a deep understanding of digital marketing and our customers' unique needs to optimize their interactions with our Petvisor brands (PetDesk [North America] and Vetstoria [International]).

Apply if you're excited to:

• Develop and implement email sales and marketing strategies specifically tailored to our target audience with the goal of driving demos, inbounds, and revenue
• Create and manage customer segmentation and email targeting strategies to optimize the user journey of our customers
• Support Content Marketing team with newsletter and content strategy emails
• Monitor and analyze campaign performance to evaluate results and return on investment
• Collaborate with cross-functional teams, such as product, design, analytics, and revops, to develop integrated marketing campaigns that drive engagement and revenue growth
• Continuously deepen your understanding of the veterinary industry and our audiences' behaviors, preferences, and needs to inform and refine marketing strategy
• Establish a robust testing and experimentation framework to continuously improve campaign performance and user experience
  
  

About You:

• 4+ years of experience in email marketing, lifecycle marketing, or related field
• CRM and ESP experience (Ideally Hubspot and Totango)
• Excellent communication and collaboration skills
• Experience with A/B testing and experimentation
• Able to dissect complex data, identify trends and insights that can drive strategic business decisions
• Anticipate customer needs and market changes, designing and implementing proactive strategies for customer retention and engagement
• Aim for results, setting high-performance standards, and measuring success through key performance indicators
• Experience with marketing automation tools is preferred
• Experience with HTML and CSS for email design is preferred
  
  

Benefits & Perks

• Medical coverage for employees and dependents (80-90% covered by employer)
• Employer HSA contribution with HDHP
• 401(k) match up to 3.5%
• Dependent Care Flexible Spending Account (FSA)
• Dental & Vision coverage available
• Basic Life and AD&D Insurance
• Short and Long Term Disability
• Flexible Time Off & 13 Paid Annual Holidays
• Paid Parental Leave
• Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
• $250 Annual Stipend for Learning and Development
  
  

Annual base salary

Pay Range

$74,000—$82,000 USD

Petvisor is the parent company of a family of brands that includes PetDesk, Vetstoria, WhiskerCloud, Kontak, and Groomer.io. Petvisor equips veterinary practices and pet services businesses with a suite of mobile-enabled tools, facilitating better communication, service, and client retention. The company's innovative approach supports over 10,000 veterinary clinics, 400 grooming facilities, and over 20 million pet parents globally.

We are an equal opportunity and strive for a culture where everyone feels empowered to celebrate their whole, authentic selves at work. We encourage varied approaches and points of view to cultivate an inclusive workplace where difference is valued. Diversity fuels innovation and strengthens our bond with our customers and the communities we serve.

Our recruiting process is rooted in "Who: The A Method of Hiring" and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.

Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.

Notice at Collection to Applicants Residing in California

Depending on your location, the California Consumer Privacy Act (CCPA) may regulate how we manage job applicants' data. Our full notice outlining how your data will be processed as part of the application procedure for application locations is available at this link. By submitting your application, you agree to our use and processing of your data as required.