VP, Relationship Management

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

Excited to learn more? If so, then this could be the role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

The Relationship Management division is accountable for advisor satisfaction and retention. There are multiple strategies, tactics, and metrics the Relationship Management team utilizes to drive those two outcomes. Each VP, Relationship Management (VPRM) supports a territory of 120 and 150 independent advisors with assets between $8B – $12B and acts as:

Primary Business Partner

• Engages advisor proactively via scheduled 1:1 coaching sessions (virtual and face-to-face), firm-wide planning sessions, phone calls, emails, territory meetings, peer-to-peer study groups, monthly newsletter etc.
• Acts as trusted consultant and an extension of the advisor’s team both in their office and back into the LPL ecosystem.
• Tracks business goals and gaps, partners with the advisor and internal expertise to craft effective solutions.
• Understands advisor’s business structure, metrics, and business intelligence.
• Represents LPL and the leadership team to the advisor and, conversely, represents the advisor’s interests within the firm.
  
  
  

Connector

• Identifies advisor needs proactively.
• Builds trust and credibility by listening, keeping promises, exceeding expectations and, ultimately, driving outcomes.
• Owns and resolves complex escalations convening departments across the organization.
• Leads communication, end-to-end closed loop follow-through and documentation.
• Introduces advisor to applicable subject matter experts, internal programs and resources, peers, and leading industry partners.
• Highlights LPL’s evolving and expanding value and spotlights advisor successes.
• Navigates across the firm helping the advisor to leverage and maximize capabilities.
  
  
  

Loyalty Strategist

• Drives a differentiated advisor experience through servant leadership and responsive, advisor-focused- culture.
• Serves as the barometer of advisor satisfaction and provides real-time sentiment reporting.
• Utilizes predictive, qualitative & quantitative data to forecast retention risk and develops proactive strategies to reduce attrition.
• Identifies escalation trends, firm-wide support and resource gaps and provides solutions to augment or mitigate.
• Memorializes detailed updates and touches in Salesforce CRM painting a holistic picture of the advisor’s business, engagement, challenges, feedback, and issue resolution.
  
  
  

Responsibilities:

• Develop a master understanding of the advisor, their business objectives, and their impact on the organization.
• Drive overall advisor satisfaction, revenue and asset growth, profitability; introduce LPL Financial services and products.
• Prepare and curate business strategies and engagements at LPL conferences throughout the year.
• Support internal partners and programs through strategic connection and referrals.
• Assist the Business Development team with recruiting opportunities representing Relationship Management and the firm.
• Host advisors at our headquarters locations to further develop relationships and strategic awareness.
• Engage in frequent interactions with LPL executive leadership and management across the organization to achieve outcomes and increase firm-wide understanding of our advisors’ businesses.
• Participate in various internal committees and project teams providing thoughtful insight and advisor perspective while recommending timing, content, and delivery methodologies.
• Embrace change and competing priorities to ensure both LPL’s and the advisor’s expectations are met; present complex topics for discussion across multiple functions and adeptly speak to multiple sides of issues in order to drive informed decision-making.
• Understand industry trends, products, platforms, resources, and opportunities.
• Demonstrate the highest levels of engagement and peer leadership within the team.
• Conduct comprehensive annual Business Assessments and detailed reviews with advisors.
• Document advisor activities, business opportunities, communications in the Salesforce CRM on a timely basis.
• Develop a response plan to maintain or improve advisor satisfaction, overall sentiment, and attrition risk.
• Understand all areas related to the management of a successful practice including systems, technology, roles, responsibilities, marketing, sales process, product knowledge and financial planning with specific expertise in product & platform, advisor workflow, regulatory training and service and operations.
• Create and execute regular travel rotations maximizing effectiveness and meeting the demands of covered advisors.
  
  
  

Mindset:

General Management Framework:

• Strategic Agility – Leans into ambiguity and runs towards the challenge with confidence, thinks big and inspires others, demonstrates learning with accountability, curiosity, and humility.
• Problem Solving/Decision Making – Bias for action and calculated risk-taking, benchmarks against the best and knows what problems they are solving at the root cause level, utilizes thinking dexterity to develop creative solutions for complex problems.
• Operational Excellence – Moves up and down altitude and stays connected to the details, takes people on the journey with them, seeks and applies analytics as a lens for capacity and resource planning.
• Talent Management – Client obsessed and looking to raise the bar for advisors and peers in a B2B framework.
  
  
  

Intangibles:

• Servant Leadership – Wins hearts and minds and demonstrates a passion for this organization and business line, demonstrates confidence creating followership, leads by example through trust and empowerment.
• Humility – Sets aside ego for the greater good of the team and clientele, is self-aware, has a passion for continuous learning.
• Growth Mindset – Pragmatic, seeks outcomes not thematic concepts, sees around the corner and connects the dots.
• Courage – Makes tough decisions and recommendations, has high standards and accountability mindset.
  
  
  

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements:

• Bachelor's degree in Business, Finance, Economics, or related field preferred.
• Minimum of 10 years’ experience in Financial Services, preferably in a B2B sales and/or progressive client service, relationship management, practice consultant role.
• High level awareness of industry competitors across channels including platforms, services, systems, and products.
• Series 7 required; Series 66 required within 120 days.
• Strong written and verbal communication skills (advisor-facing and executive-facing), follow-through and organizational skills.
• Experience operating a Contact Management System, specifically Salesforce.
• Experience with Smartsheet, Microsoft Teams as well as standard MS Office Applications such as Excel and Word.
• Advanced and demonstrated PowerPoint creation and presentation skillset.
• Complex problem solving and negotiation skills, solution focused.
• Advisor-centric and service-oriented attitude and demeanor.
• Ability to travel is required.
  
  
  

Core Competencies:

• Experience identifying and strategically managing advisor attrition risk.
• Experience collaborating with internal partners to identify issues and create solutions.
• Experience with budget and expense management of territory.
• Experience building and navigating relationships with demanding/sophisticated advisors and internal staff at all levels of the organization including the Office of the CEO and Management Committee.
  
  
  

Pay Range:

$142,840-$214,260/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.