Marketing Manager

Coppes Commons has an immediate opening for a full-time, in-person Marketing Manager.

We are looking for an enthusiastic Communication & Marketing Manager to oversee our overall marketing efforts. You will be an integral part of the development and execution of marketing and social media, copywriting, communication, and advertising strategy to reach targets from brand awareness, community involvement, and product promotion. A Marketing Manager should be a competent professional able to grasp behavior trends and generate unique, creative ideas within our brand.

The successful individual will display skills in social media, verbal and written communication marketing (print, digital, email marketing, and website copy) to support expansion and growth of the company and supporting shoppes at Coppes Commons.

Essential Responsibilities –

- Fulfill the day to day marketing needs for the Coppes Commons brand and the shoppes it houses on request. This responsibility will require working alongside the Creative team, shoppes and shoppe owners, clients, and more. This includes but is not limited to advertisements and marketing materials, social media management (Instagram, Pinterest, Facebook, Tiktok, Linktree, etc.), multiple newsletter management, and project management.

- Work closely and communicate extremely effectively with shoppe owners, vendors, and management to present a positive Coppes Commons image by assisting in managing the Coppes brand.

- Work with the team to ensure that shoppes and/or Coppes Companies receive appropriate communication about their projects and that all project procedures are followed.

- Work alongside a graphic designer + photographer to develop essential graphics and design elements to communicate key messages on the Coppes website, social media, and other appropriate channels.

- Stay up-to-date with industry design and marketing standards and keep track of trends within our community and amongst our competitors.

- Assist the graphic designer/photographer with project management in setting deadlines for proofs, revisions and printing, and any communication between clients and sales representatives.

- Brainstorm and develop ideas for creative marketing campaigns.

- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

- Copywriting for regularly scheduled newsletters, public relations, marketing materials, social media content, etc.

- All other duties as assigned.

Skills + Qualifications

- Degree in communications, journalism, marketing, or equivalent.

- Excellent oral and written communication skills.

- Expertise in copywriting.

- Proven experience in marketing and social media (preferably in a communications setting).

- Ability to be innovative, resourceful and adaptive to continual change.

- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.

- Ability to manage multiple projects simultaneously with expert organizational skills.

- Computer literate with knowledge of Microsoft Office programs and/or Google Suites, Google Tag/Google Analytics, and Adobe Acrobat

- Self-motivated

- 5-10 years of experience in the field 

NOTE: Salary depends on experience.

Please submit a portfolio of copywriting and/or marketing campaign examples, along with your resume for consideration. Please submit these online, if you are unable, please email us at marketing@coppescommons.com.

ABOUT COPPES COMMONS

COPPES COMMONS HISTORY – 

Beginning with the turn of the 20th century, Coppes became a common household word. The furniture and kitchen cabinets, known as “Hoosiers,” were built to high-quality standards, right here in Nappanee in these very buildings. This industry was the largest in Nappanee and helped build the town. Since then, Coppes has spawned many other businesses in the area, of which furniture and custom cabinets are a significant part. Read more about “The History of Coppes” here: https://www.coppescommons.com/our-story. 

COPPES COMMONS TODAY – 

In 2007, Coppes Commons was purchased by the Mast family, with the dream to create an environment that supports and brings in start-up or young small businesses + local goods that would add to the community with Godly values. After a few years of construction and renovations, in 2009, the first few shoppes opened for business! Over the next few years, an Event Center opened, the Coppes Legacy Museum opened, trademarks were finalized, a team was built, a rebrand in 2022 was released, and so forth, now with over 15+ small businesses in Coppes today! Today, new shoppes are welcomed, with new construction projects and dreams always in the works!

All of this creates a unique charm that you won’t find anywhere else, an inviting atmosphere where you can spend time with family and friends while connecting to a community that is deeply rooted in the heritage of the past. We tie this together with our tagline: Meet, shop, and eat, where roots run deep.