Marketing Manager

Description

About McKinney Specialty Labs

McKinney Specialty Labs is an innovative scientific organization that draws upon decades of extensive expertise in testing nicotine and other aerosolized products. We employ subject matter experts with extensive scientific knowledge, utilize robust and validated analytical methods, and offer testing flexibility to meet the diverse needs of our clients.

Our mission is to deliver best-in-class product testing and global regulatory science solutions to our clients through our experience, people and technology. We accomplish this by offering our clients the highest quality testing services in a state-of- the-art facility, all conducted according to our Values: Excellence, Collaboration, Integrity, Innovation, and Respect.

We are a new and growing company located in Richmond, Virginia. We offer competitive pay and a comprehensive benefit package, including health, dental and 401k.

To learn more, please visit our company website: https://mckinneysl.com/

Position Overview

McKinney Specialty Labs is seeking a Marketing Manager to play a pivotal role in driving our growth and expanding our market presence for both our world-class laboratory and affiliated regulatory & scientific consulting company.

You’ll be responsible for developing and executing marketing strategies that build awareness of our capabilities and reinforce our leadership position in helping nicotine and legal cannabis-derived product marketers bring less harmful products to market.

This position will report directly to the Chief Regulatory Science Officer who leads the Business Development and Scientific Engagement team and is based in Richmond, Virginia.

Requirements

Essential Duties and Responsibilities:

Lead Generation and Nurturing

• Develop and implement lead generation campaigns targeting relevant audiences.
• Enable sales representatives to nurture leads through strategic follow-ups, personalized communication, and relationship-building.
• Work closely with the sales team to ensure a seamless transition from prospect to qualified lead to customer.
  
  

Trade Show Management

• Plan, coordinate, and execute our participation in numerous industry-specific trade shows and conferences.
• Collaborate with cross-functional teams to design engaging booth displays, promotional materials, and giveaways.
• Manage all applications for executive team speaking, presentation, and panel participant roles at high profile industry events.
  
  

Website Content Updates

• Regularly update and optimize our company website with relevant content.
• Ensure accurate and compelling information about our services, certifications, and expertise.
  
  

Online SEO and Advertising

• Optimize our online presence through effective search engine optimization (SEO) techniques.
• Manage online advertising campaigns (Google Ads, LinkedIn, etc.) to drive traffic and conversions.
• Analyze performance data and refine strategies based on results.
  
  

Newsletters

• Create and manage a regular newsletter to keep clients, prospects, and industry stakeholders informed.
• Curate content related to laboratory testing, regulatory updates, and industry trends.
• Monitor engagement metrics and adjust content accordingly.
  
  

Sales Materials

• Develop compelling sales collateral, including brochures, presentations, and case studies.
• Collaborate with design resources to ensure consistent branding and messaging.
• Provide sales representatives with the tools they need to effectively communicate our value proposition.
  
  

Necessary Qualifications

To perform this job successfully, individuals must be able to perform each duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform their duties and responsibilities.

• Bachelor’s degree in Marketing, Business, or a related field
• Proven success in B2B marketing, preferably in the scientific or healthcare industry
• Strong project management skills and attention to detail
• Excellent written and verbal communication abilities
• Proven success in SEO management strongly preferred
• Proficiency in digital marketing tools and analytics platforms
• Familiarity with HubSpot and/or similar CRM platforms strongly preferred
• Familiarity with WordPress content management system preferred
• Knowledge of nicotine and legal cannabis industries is preferred
  
  

The above statements are intended to describe the general nature of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.

Application Process

McKinney Specialty Labs is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. McKinney Specialty Labs does not discriminate in hiring or employment practices based on race, color, religion, gender, age, sexual orientation, marital or familial status, national origin, non-job-related disability, or status as a veteran.

If you’re a dynamic marketer with a passion for science and a knack for strategic thinking, we’d love to hear from you! Apply now at Careers - McKinney Specialty Labs, LLC (mckinneysl.com) and help us make a difference in bringing safer nicotine and cannabis-based products to market.