Email Marketing Manager

Gpac (Growing People & Companies, www.gogpac.com) has been retained by a New York, Rockland County nonprofit organization to search for an Email Marketing Manager who will report directly to the Executive Director. This organization empowers people living with serious and sometimes life-long chronic illnesses. They promote evidenced-based education and tools to help people make informed medical decisions and by advocating for improved access to health care.

The culture at the organization promotes healthy living and lifestyles. The organization is very diverse and is open to candidates from all backgrounds. Candidates who are ex-military are encouraged to apply.

The Email Marketing Manager Will

• Work with members of all departments (education, research, advocacy) to engage their audience of people living with chronic disease, contributing to overarching business strategies and decisions.
• Develop and execute email marketing campaigns, updating automated email series, and cross promote various email lists.
• Utilize the email marketing software, Mailchimp, to manage all email campaigns from inception to execution organization wide. This includes participating in drafting of engaging content and formatting emails that align with mission and message.
  
  

Requirements And Responsibilities

Marketing and Communications Background: A degree or experience in marketing, communications, or a related field is desired to grasp audience engagement and effective messaging and branding.

Experience with Email Marketing Platforms: Proficiency in using email marketing platforms such as Mailchimp, Constant Contact, or similar tools is essential for creating and distributing newsletters, managing subscriber lists, and analyzing campaign performance.

Content Creation and Copywriting Skills: Must have good writing skills for crafting email content that captures the audience's interest, with an emphasis on creating compelling subject lines and clear, informative messages.

Strategic Marketing: An understanding of how to craft marketing strategies tailored to different stages of the patient journey. The role requires the ability to analyze and segment the audience effectively, creating personalized and dynamic campaigns that address the specific needs, concerns, and motivations at each stage of their journey.

Graphic Design Abilities: While not mandatory, basic skills in graphic design software like Adobe, Photoshop or Canva can be valuable for creating visually appealing newsletter layouts and branded imagery.

Performance Monitoring and Reporting: Should be comfortable with basic data monitoring related to email marketing, such as monitoring open rates and click-through rates, and able to learn how to compile these insights for reports and email strategy.

List Management: Knowledge of list management best practices is essential for targeting specific patient demographics with relevant content and promotions.

Organizational Skills: The ability to manage various tasks simultaneously, adhere to deadlines, and coordinate with various stakeholders (designers, writers, IT professionals, etc.) is crucial for successful newsletter campaigns.

Adaptability and Creativity: The digital marketing landscape is constantly evolving, so candidates should be adaptable to new trends, technologies, and best practices. Creativity is also valuable for brainstorming innovative newsletter ideas and campaigns.

Email Compliance Knowledge: Knowledge of email compliance regulations such as CAN-SPAM, GDPR, CPRA, and CCPA is preferred though not mandatory.

Remote Work Proficiency: Demonstrated capability to effectively work remotely, including strong communication skills, self-motivation, and proficiency in utilizing remote collaboration tools.

Anticipated Salary Range: $65,000 - $80,000 per year, based on experience.

• Employment will be on a contract basis for the first 4 months, with the opportunity to stay on as a full-time employee based on organizational need and fit at the end of the 4-month period.
  
  

Applicants should submit a cover letter detailing their experience with the requirements above, particularly strategic marketing and experience with email campaigns. Please send the cover letter and your resume confidentially to carol.sieger@gpac.com. If you have any questions, Carol can also be reached at 605.799.8136.

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.