Direct message the job poster from Spectrum Media Solutions
William Nelms, PMP
Strategic Listener | Trusted Advisor | User Experience Advocate | Helping mission-driven organizations expand their reach
Position: Marketing & Business Development Coordinator
Reports to: Vice President of Business Development
Employment Type: Consideration for both Full-time and Part-time
About Spectrum Media Solutions:
Spectrum Media Solutions is a full-service digital agency based in Downtown Roanoke, Virginia. We collaborate with mission-driven organizations, crafting enterprise websites and custom-built technology tools to help them achieve their goals.
Position Overview:
As a Marketing & Business Development Coordinator, you'll play a vital support role in our integrated approach to business development and marketing. Your responsibilities include qualifying and nurturing leads, positioning the company uniquely, producing high-quality content, and providing administrative support to the Marketing & Business Development team.
Specific Responsibilities:
Content Marketing:
Create, review, and revise marketing & business development materials.
Ensure content aligns with the company's brand voice.
Manage content publishing calendars and monitor key metrics.
Business Development Support:
Qualify inbound leads.
Conduct background research for proposals and pitches.
Assist with proposal creation, editing, and drafting.
Keep CRM, RFP Calendar, and other platforms up to date.
Social Media Marketing:
Generate engaging digital content.
Manage social media calendar and conduct social listening.
Email Marketing:
Assist with newsletter production, landing pages, and email campaigns.
Manage lists and marketing automation.
Event Marketing:
Plan and organize conferences and webinars.
Manage sponsorships, budgets, and overall presence at industry events.
Project Coordination:
Serve as a substitute project manager when needed.
Website Support:
Interview internal subject matter experts for case studies.
Write, edit, and promote the company's blog.
Assist with content production and curation for the website.
Required Skills/Experience:
College graduate or 3 to 5 years' relevant experience.
Excellent writing ability.
Strong knowledge of social media.
Ability to multitask, prioritize, and work independently.