CRM & Marketing Automation Manager

Role: CRM & Marketing Automation Manager

Job Type: Full-time, direct hire

Rate: $100,000 - $140,000 DOE

Start Date: Interviewing now

Location: Dallas, TX - onsite with WFH Friday's

Our healthcare client needs a CRM & Marketing Automation Manager to join their team for a full-time, direct hire role.

In this exciting opportunity the CRM & Marketing Automation Manager will be responsible for the development and implementation of a digital-first, customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM.

Responsibilities:

The CRM & Marketing Automation Manager's key responsibilities will include:

- Design and implement unique, customized digital experiences using CDP and CRM resources

- Design, launch, and track online campaigns tailored to markets and personas

- Develop service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites

- Ensure seamless, multi-channel user experience and tracking between marketing assets and web properties

- Execute, track and report on campaign performance while consistently optimizing conversion rates and ROI

- Supervise CRM/MA department overall processes and daily workflow, including managing project workload and monitoring deadlines

- Partner with cross-functional teams to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns

Skills/Qualifications:

The ideal CRM & Marketing Automation Manager has:

- BA Degree and 5+ years of experience, with 3+ years in a leadership role

- Expertise in acquisition and retention marketing, marketing campaign execution, segmentation and building nurture campaigns

- Demonstrated competency with MS Dynamics 365 required, Salesforce a plus

- Comfortable with ambiguity and working in a large, diffused, highly matrixed environment

- Knowledge of health care rules/regulations pertaining to advertising/marketing is a plus