CRM MANAGER

Good American is proud to be leaders in the body positivity movement. We feature women of all shapes, sizes, colors, and backgrounds. Good American is advancing the body movement seen in popular culture, which has already redefined what it means to be sexy and is knocking down outdated physical stereotypes. You will join a team of seasoned fashion and digital executives and help guide the brand on its rapid growth.

We are looking for an ambitious and results-driven CRM Manager who can help make an impact on our lifecycle marketing department via our email and SMS channels. You will be responsible for delivering effective retention marketing campaigns to our customers on our ESP platform, Klaviyo. You will oversee end-to-end integrated campaign execution and help drive our Retention and Reactivation customer marketing strategy. This role will report directly into the Director of CRM.

Responsibilities:

• Partner closely with Marketing, Site, and Merch. teams to develop and execute end-to-end customer newsletter campaigns & lifecycle flows that drive, engagement and retention
• Provide input and direction on customer marketing campaign measurement
• Identify opportunities to continually improve our targeting and segmentation capabilities to ensure the most relevant communication with the consumer, and partner with IT resources to execute these strategies
• Execute A/B testing initiatives with ability to translate data into actionable campaign insights that improve performance
• Create and maintain the calendars, campaign planning, development, approval and deployment processes for the email channel.
• Continuously track and monitor email & SMS channel performance and ensures that campaigns meet or exceed KPIs, including but not limited to quality traffic, revenue, conversion, CTR, open rates, and deliverability for continual optimization
• Partner with support teams to resolve any technical issues impacting CRM channels
• Help expand marketing automation capabilities to scale high-ROI behavioral and remarketing programs
• Stay up to date on the competitive landscape and trends in email marketing, and drive the Good American program to be best in class
• Identify and test incentive opportunities to increase customer’s likelihood to engage and remain engaged as subscribers

Basic Qualifications:

• 4+ years experience in CRM or lifecycle marketing
• BA/BS degree in marketing, business, or related field
• A customer-obsessed mindset with a passion for the Voice of the Customer
• Strong analytical abilities with a focus on customer insights
• Proven track record of working collaboratively with stakeholders
• Strong communicator – verbal and written
• Excellent problem-solving skills & self-motivated with the capacity to work with positivity and confidence under tight deadlines

Preferred Qualifications:

• Working knowledge of HTML & CSS + Photoshop preferred
• Experience working with data to generate actionable insights
• Experience with Klaviyo, or other ESPs
• Experience with Google Analytics, Looker, or similar analytics tools preferred
• Experience with digital marketing, web, and email marketing
• Excellent interpersonal, communication (oral and written)

***Must be in office 4 days***