Marketing Coordinator

Responsibilities:
* Create, manage, and implement content calendar for contractors- email (holiday emails, product-related emails, one-off requests, benefit information, recognition emails, company change emails, AB tests), social (in partnership with PR team), newsletter
* Partner with internal and external creative agencies for marketing collateral creation
* Manage project requests through internal project management platform, Workamajig
* Funnel assets through all stakeholders for review/approval, including but not limited to legal, product, brand
* Create and send emails in Salesforce; interpret metrics to inform performance and future messaging strategy
* Manage content on Pro landing page with agency partner
* Partner with PR team to assist in skilled trades involvement and amplification as well as reputation management software rollout
* Assist in managing and tracking contractor benefit marketing, promo codes, updates, and new partnerships with sourcing team
* Assist with annual skilled trades events and trade shows as needed (running point on projects for asset creation, event planning, etc.)
* Create marketing tools for contractors and contractor relations team
Requirements:

• Bachelor's degree in marketing or business preferred
• 2 years of experience in entry-level marketing position
• Cross-channel collaboration experience
• Salesforce classic proficiency
• Microsoft Outlook proficiency
• Availability to travel <5 times per calendar year
• Self-starter

Additional Information
Responsible for leading strategies and campaigns, producing marketing communication materials, consulting internal and external management, serves as a subject matter expert, and may be responsible for reporting tracking marketing surveys and performance. Responsibilities: * Leads the strategy, development, execution, and deployment of campaigns for one or Summary: Responsible for leading strategies and campaigns, producing marketing communication materials, consulting internal and external management, serves as a subject matter expert, and may be responsible for reporting tracking marketing surveys and performance.

Responsibilities:
* Leads the strategy, development, execution, and deployment of campaigns for one or more areas in marketing, such as internet marketing, direct, B2B, etc., and manages marketing projects to include planning, risk assessment, budget and status reporting.
* Contributes to the strategic planning and implementation of national and local marketing initiatives.
* Facilitates marketing collateral development from concept to production in coordination with third-party business partners and agencies.
* May execute end-to-end keyword research, search theme analysis, content structuring, and keyword content mapping for high value opportunities for Frontdoor brands.
* May recommend changes to website architecture, content, linking and other factors to improve search engine optimization (SEO) positions for target words.
* May perform backlink analysis, opportunity identification, solicitation and optimization.
* May research and analyze competitor and industry links.
* Plans, creates, and/or produces marketing communication materials to implement marketing strategies and sales objectives.
* Consults with internal/external organizations to develop and implement marketing plans.
* Collaborates with management, as well as internal and external business partners, to support ongoing marketing programs.
* Serves as internal subject matter expert (SME) in assigned marketing area(s), such as brand, B2B, etc.
* May develop and distribute reports for tracking marketing surveys, performance, etc.


Desired Skills and Experience

Bachelor's degree in marketing or business preferred
2 years of experience in entry-level marketing position
Cross-channel collaboration experience
Salesforce classic proficiency
Microsoft Outlook proficiency
Availability to travel <5 times per calendar year
Self-starter