Audience Development Specialist

We have an exciting opportunity for an Audience Development Specialist

This role is perfect for a junior-level marketer who possesses a keen eye for detail and is eager to make their mark in the corporate landscape.

Questex is currently seeking an Audience Development Specialist to help us in growing and engaging our highly valued audience. They will understand digital marketing principles and tactics as it relates to list segmentation and targeting, database marketing, email marketing, landing page optimization, PPC, SEO, and analytics. The ideal candidate will be creative, well-organized, have a well-rounded background and thrive in a data and result driven environment.

This position can be remote or located in our Washington D.C. office.

Who are we? 

At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.

Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.

Check us out here: www.questex.com

Questex Performance Marketing Team

The Performance Marketing staff are responsible for identifying the buyers our customers want to reach. We make sure we have their most recent information, that they are actively interested in engaging with us and that they are being reached the way they want to be reached. Our goal is to connect sellers with the buyers that want to meet them for a win-win.

While we can’t get you in front of all the people in our 4 million strong database we can get you in their heads. We take a 360 degree view, what our attendees and audience tell us both by behavior and demographics, layering on their activity and engagement and using that to determine where they are in the buyers journey.

As our Audience Development Specialist, you’ll support Questex’s success by: 

• Collaborate with editorial, sales and marketing teams within your assigned vertical by providing regular audience insights and co-developing strategies to increase engagement, retention, and value.
• Find opportunities to engage and re-engage the audience on an ongoing basis. Create marketing emails, landing pages, and campaigns using Marketo for audience development and marketing initiatives. Optimize and test landing pages to drive conversions. Create triggered and automated campaigns based on website visits and email activity.
• Work with your assigned publisher to define valuable audience segments. Analyze the audience to help the publishers understand their audience and engagement levels. Create audience personas.
• Execute and manage PPC advertising on search and social platforms such as Google, LinkedIn, Facebook, and Twitter, as needed.
• Assist with the strategy behind new publication and new newsletter launches, including audience acquisition plans, email list setup, PPC, etc.
  
  
  

Your Experience and Education Include

• Bachelor’s degree management, marketing, journalism, or related field
• 2+ years Marketing experience, ideally in a digital marketing role.
• Proficiency with MS Office and HTML and 2+ years experience with email delivery.
• Experience in executing audience-driving marketing campaigns, and working with Marketing Automation Platforms, to create attention-grabbing campaigns to engage an audience.
• Proactive and collaborative approach to problem solving.
• Good project management experience and ability to work well under tight deadlines.
• Well versed in working with a diverse functional team (creative, sales, technical, etc).
• Traits we find desirable: Creative, results-oriented, enthusiastic, self-directed, can-do attitude.
  
  
  

Who You Are As a Team Member

• You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging.
• Exceptional communication skills, both written and verbal.
• Willingness to ‘roll up sleeves and dive deep into tactical work when necessary.
• Good interpersonal skills, willingness to learn and continue to grow professionally.
• Strong team player and ability to work well with others.
  
  
  

Why Apply?  

• Why we are here:  Helping people live longer and live better by focusing on the Experience Economy.  
• What we do:  We connect buyers and sellers.  
• How we do it:  Easy to work with. We deliver superior results. Provide world-class experiences.  
• Our DNA is our guiding principles:  Collaboration, Honesty & Transparency, Curiosity, Growth, Fun, Purpose Driven  
  
  
  

OUR CULTURE  

At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant and supportive environment. We’re big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we’re flexible and adaptable to change.   

YOUR INITIATIVE  

At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things or sell things, you can make your mark at Questex.  

Our Rewards/What We Offer  

Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority.

Benefits

The expected base salary for this position ranges from $58K-$61K. Salary offers are based on a broad scope of factors including relevant skills, training, experience, education and where applicable, licensure or certifications obtained. Market, geographic and organizational factors and are also considered. In addition to base salary and a competitive benefits package, and revenue incentive bonus, we offer the following:

• Vacation - 15-20 days depending on years of service
• 12 Paid Holidays 
• Health and Welfare Benefits (medical, dental, vision, life, and others)
• Parental Leave
• Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
• Access to Mental Health Resources-Talkspace, & Ginger Virtual Behavioral Health
• 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
• Mission-driven culture with an enthusiastic, professional team
• Work-life balance
• Discounts through various partnerships
  
  
  

With offices in Washington, D.C., London & Singapore, we are always on the lookout for talented people to join our team.

Questex is an Equal Opportunity Employer –Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law.