The Specialist will work as a part of the Tournament Business Affairs team which maintains the day-to-day relationship between PGA TOUR Champions and our Co-Sanctioned tournaments. They will assist in the execution of departmental goals which will help our tournaments market and promote their events, thereby increasing revenue and attendance.
Qualifications
Bachelor's degree in communications, public relations, marketing or related field required
A minimum of 4 years of experience in Sports Marketing, Business, Management, Sports Management or other related area
Strong computer skills and knowledge of Microsoft Word, Excel and Power Point
Strong writing and proofreading skills
Excellent communications skills and ability to handle multiple priorities at once
Proactive team player with ability to develop relationships
Knowledge of golf tournaments is preferred
Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts
Responsibilities/Duties
Understand title sponsor objectives; track and record activation programs for all
Understand tournament marketing strategies; track and record successful concepts and promotions for use in Tournament Reports and Best Practice site
Assist in the collection and distribution of content on Microsoft Teams, the Best Practices platform for PGA TOUR Champions
Maintain and update department master tournament information, including contract terms and other key data points
Work with supervisor on PowerPoint presentations for the purpose of such activities as title sponsor meetings, tournament debrief meetings and spring & fall tournament meetings
Participate in tournament/title sponsor advance calls and document opportunities for future consideration
Provide support and assistance to department Directors in their ongoing role with the PGA TOUR Sales Support Program/National Sales
Assist in driving revenue through the sale of Regional Tournament assets
Identify and create new revenue opportunities for Regional tournament activations
Ability to effectively utilize Salesforce CRM to track, measure, analyze and report sales activities
Assist with creating benefits for Regional partners to include hospitality, Pro-Am and sponsorship
Engage with Regional clients throughout the year and gain a true understanding of their business
Create and manage the Quarterly Sales Newsletter and participate in Quarterly sales calls
Coordinate with other departments to ensure Host Organization, Facility and Title Sponsor agreements are accurate and executed timely as requested.
Provide support and assistance to TBA Directors, relative to post-event recap and benchmarking for events
Collaborate with TBA Directors on updating PGA TOUR Champions Tournament Resource Center
Special Projects or other duties as assigned
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Legal
Industries
Spectator Sports
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