CRM Analyst, Global Marketing – Jewelry

Job Summary

The Global CRM Analyst will report directly to the Global CRM Manager to oversee global data quality, deliver insightful monthly, quarterly, and annual reporting, and coordinate and develop strong CRM tools. They will support the Global CRM Manager in market management and coordination of 360° CRM Strategy, all CRM campaigns, and local market initiatives. Strong organizational and analytical skills are essential, as well as a close attention to detail.

Key Duties, Responsibilities and Accountabilities

• Work closely with CRM Manager to provide solutions and data-driven action to continuously optimize client experience and to drive business
• Data management of global customer database, including cleaning, deduplication, merging, reassignment, etc.
• Complete monthly, quarterly, and annual reporting inclusive of data quality, CRM campaign performance, materials inventory, compliance, etc.
• Partner and develop system-based reports for markets to utilize for strategy development, and coordinate trainings
• Produce ad-hoc reporting to provide insightful client analysis and support development of client journeys
• Monitor and report on VIP events, private appointments and networking initiatives
• Support manager and markets with the development and implementation of all CRM campaigns and initiatives
• Assist in the development and roll-out of D365 CRM platform, including design, testing, onboarding and training
• Partner with creative on the development and production of all printed materials and digital communication tools
• Partner with digital team on client targeting for newsletter communications
• Monitor global inventory of printed materials and develop appropriate action plans
• Liaise with markets and gifting team to ensure development of relevant gifts
• Coordination and logistics of global printed material orders, gift orders and ad-hoc market requests
• Process invoices and update budget files accordingly
• Conduct competitor research

Job Qualifications

• Minimum of three years in a similar role required
• Previous experience with CRM and data management required; preferably in luxury retail
• Experience using CRM software (Microsoft Dynamics preferred, but not necessary)
• Proficiency in Microsoft Excel required
• Experience with BI and/or Tableau data analysis preferred
• Prior luxury retail experience preferred
• Strong verbal and written communication skills with the ability to execute
• Strong organizational and analytical skills; must be detail-oriented