Lifecycle Marketing Manager

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We are looking for an experienced marketer to support the lifecycle marketing strategy for SoFi’s Content department. This individual will develop a data-driven lifecycle marketing plan that engages members across various touch points including email, push, in-app, and content cards, with an emphasis on SoFi’s Newsletter program. This person will be responsible for analyzing performance data, optimizing the right channel mix, and driving acquisition, activation, and engagement through programmatic and marketing campaigns relative to the needs of SoFi’s Content team. Partnering with product marketing, product, creative studio, and lifecycle tech ops, this person will be responsible for driving projects forward, ensuring they support both the marketing and product roadmaps and OKRs. A great candidate for this position will be experienced in delivering meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.

What you’ll do:

• Build a lifecycle marketing roadmap that will drive OKRs related to growth, activation, and engagement. This person will be the driver for achieving these goals and will manage projects across creative and lifecycle tech ops to execute plans.
• Plan marketing campaigns, engaging with members across various touch points (email, push, in-app, SMS, and content cards).
• Manage the Content experimentation roadmap to optimize for full-funnel program performance. This includes machine learning, propensity modeling, and multi-variant experimentation.
• Draft creative briefs and manage relationships with SoFi Creative Studio, creative agency, and lifecycle tech-ops. Responsible for ensuring creative meets brand guidelines, and legal/compliance requirements, and executes the marketing team’s vision.
• Collaborate with key stakeholders across the organization, including Product Marketing, Brand Marketing, Product, Business Leads, Creative and Data Science
• Report on lifecycle channel, campaign, and program performance and share insights with marketing and business leadership.
• Optimize campaigns through robust testing roadmaps, template personalization, and data segmentation.
• Leverage various forms of content to drive new member growth, educate, and increase lifetime value through lifecycle channels (Newsletters, content cards, educational series, etc.)
  
  
  

What you’ll need:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 4+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in new member onboarding and retention activities at scale.
• Strong analytical background with experience using various testing methodologies.
• Experience working with creative agencies or internal creative studios in developing marketing assets.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
  
  
  

Nice to have:

• MBA or other advanced degrees
• Previous finance or tech industry experience
• Experience with Braze or similar platforms
  
  
  

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.