Marketing Analytics Intern - FT Paid Summer 2024
Summary
Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.
Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites—The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True—circulate articles and deals to more niche audiences.
The Marketing Analytics team is focused on utilizing sales and performance data to optimize our efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.
Our team is looking to hire one intern to work 30 to 40 hours per week. This position pays $16.00 per hour. This role will assist in a number of tasks, such as: gathering data and preparing reports on various marketing initiatives, such as social media advertising and retail promotions; helping to assess campaign results and derive actionable insights; and assessing trends in retail sales and consumer behavior. This role will report to the Growth Marketing Manager and will work closely with members of the Marketing Analytics team.
In addition to analytical skills and an interest in data, the ideal candidate will possess a knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization and attention to detail—while still having your eye on the big picture—are key.
Essential Functions
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Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.
Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites—The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True—circulate articles and deals to more niche audiences.
The Marketing Analytics team is focused on utilizing sales and performance data to optimize our efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.
Our team is looking to hire one intern to work 30 to 40 hours per week. This position pays $16.00 per hour. This role will assist in a number of tasks, such as: gathering data and preparing reports on various marketing initiatives, such as social media advertising and retail promotions; helping to assess campaign results and derive actionable insights; and assessing trends in retail sales and consumer behavior. This role will report to the Growth Marketing Manager and will work closely with members of the Marketing Analytics team.
In addition to analytical skills and an interest in data, the ideal candidate will possess a knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization and attention to detail—while still having your eye on the big picture—are key.
Essential Functions
- Pull data and prepare reports on marketing campaigns, email newsletters, and social media advertising campaigns
- Measure the impact of digital marketing efforts, leveraging internal and third-party analytics tools
- Identify optimal titles for promotional opportunities
- Work with Growth Marketing Manager to assess retail trends
- Proficiency in Microsoft Excel (including VLookup, pivot tables, and charts)
- Strong organizational skills, time management, and meticulous attention to detail
- Knowledge of data visualization and analytics tools such Tableau a plus
- Familiarity with online marketing platforms– Facebook Ads Manager, Amazon Advertising, TikTok Ads Manager, and related advertising metrics a plus
- A knowledge and love of books and reading
- This position will be a hybrid of remote work and limited office attendance (at least 2 days in office) in New York City, NY
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Seniority level
Internship -
Employment type
Internship -
Job function
Marketing and Sales -
Industries
Internet Publishing
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