Marketing & Communication

Responsibilities

• Develop, Disseminate, and monitor press releases about industry, members, and TCA programs.
• Manage and develop marketing, advertising, and communication efforts to promote TCA initiatives with members and prospective members.
• Develop and execute TCA branding initiatives to members, associates, state, and government related stakeholders (advocacy).
• Direct the Associations to include TCA media (Website, social media, podcasts, Truckload Authority Magazine, and newsletter.
• Continuously evaluate and report on the effectiveness of strategies, materials, services, benefits and policies.
• Other duties as assigned.

Position Qualification and Skills

• Associates degree with concentration in marketing and communication.
• Organized self-starter capable of making independent decisions.
• Accurate, detail oriented, and capable of managing multiple tasks and meeting assigned deadlines.
• Work with and across functions (education, membership, and meetings) to develop and maintain a collaborative team effort.
• Provide excellent customer service to all internal and external stakeholders.
• Have knowledge of social media platforms, Google Adwords, Informz, and Adobe Creative Suite.
• Understanding of Microsoft Office suite of products including Word, Excel, PowerPoint
• Experience in the use of CRM systems (MemberSuite), and the ability to utilize and interpret data to gain actionable insights