Marketing Manager

Five & Done is a design and technology studio doing great work for large clients while maintaining our small agency culture and agility. We’re a down-to-earth bunch that creates amazing digital products and experiences for clients, like Toyota, Fender, Ubisoft, Samsung, and WB Games.

For the last 11 years, we’ve committed ourselves to being a truly collaborative and respectful agency for our clients. That’s led to some great products, impressive results and long-standing partnerships.

We’re proud of the work we’ve done but it’s now time to get the word out. So, we’re looking for our first ever marketing person to lead us to the rooftops and tell us what to scream about.

Our new Marketing Manager will own all aspects of our marketing and be responsible for strategy, planning, execution, and reporting. They will closely collaborate with executive leadership to define marketing strategies and then work with in-house and freelance creative resources to bring those strategies to reality.

The ideal candidate should enjoy working across different channels and initiatives and be able to see how they all contribute to a larger goal.

This is a great opportunity for someone to make a meaningful and measurable impact. They’ll shape our strategy and help us expand to new clients, new industries, and new capabilities.

Responsibilities

Strategy

• Conduct market research and competitive analysis to develop a strategy on brand positioning and tone
• Maintain a growing list of competitors and contemporaries; monitor their marketing activities to understand how our efforts fit relative to the industry
• Define our audience segments and identify ways to strategically grow each one

Channel Ownership

• Define content strategy for different channels (Website, Instagram, LinkedIn, YouTube, TikTok, etc..), including the types of content, posting times, tags, etc.
• Lead in-house social media team
• Lead content / post ideation efforts for social channels
• Identify a strategy and voice for the company newsletter. Manage newsletter production (design, development, writing, and testing), mailing list, and email blasts.
• Identify creative, repeatable, and effective ways to promote the company and coordinate efforts (i.e. hosting events, attending conferences and participating in panels, local outreach, etc..)
• Seek opportunities for media coverage
• Submit work for awards (stay abreast of project launches, identify award programs, put together submission materials, track submissions, promote wins)

Content Creation

• Oversee in-house team (designers, developers, etc) as well as contractors (photographers, videographers, copywriters) to produce content and assets for all channels
• Produce all copy and content for a new company website, working with a contract copywriter if necessary
• Once launched, maintain new website and manage regular updates to the portfolio and blog
• Recommend and/or choose blog topics to write about based on SEO strategies, company objectives, and industry landscape
• Collaborate with team members to develop blog story ideas and write posts
• Edit copy for grammar and spelling, voice, and accuracy
• Oversee the creation of videos that promote our team or our work
• Find ways to promote internal R&D projects to better position us for client work
• Manage the production of all social content, including writing, visual assets (photo, video, design)

Reporting

• Define performance metrics for all initiatives and channels (website, blog, newsletter, social media, SEO, etc..). Revisit and adjust as needed
• Regularly present performance reports to executive team
• Make recommendations for improvements and track progress

About You

• You have at least 5 years working in the field, with roles that span different types of marketing, including B2B experience working at an agency or other type of service based company
• You understand the design and technology industry
• You have experience independently owning various aspects of a company’s marketing efforts and are looking for an environment that allows for autonomy
• You are an adept storyteller with experience delivering informative, engaging, and compelling communications to support business objectives
• You have strong knowledge of content development for digital/social media.
• You are a good writer. We do not have an in-house copywriter and this role will be responsible for a lot of writing
• You have a clear understanding of awareness vs. conversion campaigns, a proven track record in executing both, and proficiency in identifying the specific KPIs for each stage of the marketing funnel
• You possess strong analytical skills, capable of conducting in-depth data analysis to generate insights, and presenting performance reports for website performance, SEO, social media, media buying, etc.
• You are an outgoing person, comfortable reaching out to partners, publications, and other organizations to find publicity opportunities
• You are very organized and have a project management mindset when it comes to getting things done.
• You have opinions and are comfortable promoting and defending them

A Few More Things

• This is a full time position based in our Aliso Viejo, CA office.
• We work a hybrid schedule and are in-office Tuesday through Thursday.
• Applicants requiring visa sponsorship will not be considered.
• Relocation within the United States will be considered.
• No Recruiters, please.