Content Management Specialist (Hybrid)

The Content Management Specialist supports the Corporate Communications department in optimizing employee and business-to-business (B2B) communications. This position designs, distributes, and optimizes email and intranet content focused on informing a diverse audience of employees and stakeholders across the U.S. and Canada. The Content Management Specialist also plays a critical role in contemporizing AAA’s approach to internal communications, partnering with internal stakeholders to optimize communication in digital channels.

Duties & Responsibilities:
 

• Manages the technical aspects of employee and B2B email, intranet, and other content management platforms.
• This position will play a pivotal role in maintaining site content, managing back-end files, users, and analytics, and training and supporting site contributors.
• Designs and distributes email newsletters targeted at various stakeholder groups and reports newsletter performance.
• Monitors site performance and uses insights to guide content creators and optimize content.
• Manages distribution lists and site permissions to ensure content reaches the right audiences while assuring confidentiality.
• Assists in monitoring and maintaining external websites, including posts and analytics.

Requirements, Competencies, and Certifications:

• Hands-on experience creating, managing, deploying, and reporting email campaigns using Salesforce Marketing Cloud.
• Ability to hand code emails if needed, proficiency in responsive email design.
• Understanding industry best practices for email development, design, and delivery issues.
• Knowledge of CAN-SPAM, CCPA, and GDPR email regulations.
• Ability to multi-task, handle multiple assignments, prioritize responsibilities, and meet deadlines.
• Strong proficiency in content management systems, digital asset managers, intranets, and email platforms.
• Familiarity with website and email analytics and interpreting data to optimize content.
• Strong communication and collaborative skills.
• Strong organizational and time management skills, with the ability to multi-task and prioritize workload to meet deadlines.
• A key requirement is sharp attention to detail and basic copywriting and editing skills to ensure error-free content.

Education & Experience:
 

• A bachelor's degree in Communications or a related field, with three (3) or more years of relevant experience, is required, or an equivalent combination of education and experience.
• Three (3) years of email marketing and web content management experience required.

Hiring Range:  

$ $56,000 - $ 67,000

Position eligible for participation in AAA, Inc. Annual Incentive Plan.

AAA is committed to paying competitively and equitably. The posted range for this position represents competitive compensation based on market data, internal equity, and the skills and requirements of the position. Your qualifications and experience will determine the actual compensation offered.  

AAA, Inc. supports a flexible work environment for our associates. We are committed to collaboration, innovation, and work-life balance and offer a hybrid work model of three days in-office and two days at home (or whenever you work best) each week. 

AAA, Inc. is not accepting unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms or agencies to any employee at the AAA, Inc.’s office via email, the Internet, or in any form and method without a valid written Statement of Work in place for this particular position from the AAA, Inc. Talent Acquisition Department will be deemed the sole property of the AAA, Inc. No fee will be paid if the AAA, Inc. hires the candidate due to the referral or through other means.