Senior Marketing Manager

About the role:

Hospitality tech startup is looking for a Senior Marketing Manager. This person will have 6+ years of marketing experience in advertising, branding, content creation, public relations, and/or social media. The ideal candidate will have experience working in-house at a D2C or B2B brand, and be familiar with developing and executing strategies that create tangible business outcomes. This person will have an innate curiosity and passion for food and wine, design, and entertaining.

This will be a leadership role with equity, working alongside the C-Suite and senior management to drive growth amongst our D2C and B2B audiences, as well as ensure that our biggest marketing asset, our events, are consistently compelling. This person will optimize both our brand and product marketing strategy, and be integral in refining how we position the company, a digitally native brand, to our core stakeholders: ticketed guests, private clients, brand partners, venue partners, and our growing culinary community.

From collaborating with the Operations team to ideate buzzworthy special events and monitoring the performance of our paid media agency, to creating proposal decks and drafting newsletter copy, to cementing strategic demand generation partnerships, this person will be a true marketing generalist and have the confidence to test, learn, and fail, until they succeed - and prioritize activity with the largest impact whenever possible.

This person will be intimately involved in all marketing activities, our digital presence (social and website), and ideating the most effective ways to drive foot-traffic to our events, both through paid strategies and strategic initiatives. This person will be obsessed with food and drink and always be on the lookout for innovative collaborations, rising chef talent, and ways to improve our value proposition. And, like any early-stage company, this person will be a proactive, ‘no-task-too-small’ team-player that is willing to roll up their sleeves to build something incredible.

Start Date: Flexible, but target of 6/12

Responsibilities:

Leadership - As the first-hire in this department, this role will be part of the executive team, working closely with department heads on company-wide initiatives. They will be responsible for recruiting and hiring future marketing team members, managing agencies, and serving as a leader within the company.

Marketing - Responsible for collaborating with senior leadership to set and execute the marketing strategy across our 6 key pillars: newsletter, organic social, paid media (advertising), public relations, strategic partnerships, and website.

• Newsletter - Write, design, and send our weekly newsletter to 20K+ subscribers, optimizing content for open rates, subscriber growth, and leads/sales
• Organic Social - Collaborate with our marketing intern and potential new hires to create content and copy, and manage Instagram (44K+ followers), LinkedIn, and TikTok
• Paid Media - Work closely with our paid media agency, Fat Earth (part of Red Antler) to help concept creative, give design feedback, and measure the impact of different initiatives/campaigns on site traffic and revenue
• Public Relations - Ideating and pitching stories, alongside our pr agency, Wagstaff
• Strategic Partnerships - Collaborate with the CRO to identify and target demand-generating relationships. This could range from partnering with a concierge partner like Quintessentially to generate leads or an appliance brand like Design Within Reach to provide free furniture.
  
  

Branding - Responsible for determining the voice, style, and character of our brand in a way that garners mass consumer adoption. As we grow our platform to include additional revenue streams, you will ensure our messaging and experience is crafted to continue to drive acquisition.

Proficiency in copywriting is a **MUST**

Customer Acquisition - Focusing on product and marketing efforts inherently means this role will be extremely close to our demand generation funnel. This role will be critical in helping understand and optimize our CAC (Consumer Acquisition Cost)

Product management - Collaborating with leadership to ensure everything about the experience is compelling and consistent across events. You will spend time honing the messaging of the chefs and sommeliers to improve their ability to connect with and compel our audience. You will focus on improving all aspects of the guest experience (this includes all the details involving food, service, venues, music, decor, and more) while concurrently working with senior management to ensure that any recommendations are cost and operationally efficient.

• In addition to our core offering, you will have a hand in ideating and testing both more casual and more premium events, including our first-ever ‘tent-pole’ event
• For the first 6 months, we expect that you will attend 8-10 events monthly as an observer and continue to remain active at events to stay close to our talent and experience first-hand customer feedback
  

Venue design - Helping evaluate spaces from a guest experience perspective, and outfitting them with the company's aesthetic.

The company is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Compensation

• $90,000 - $110,000 + annual bonus + equity depending on experience
• Benefits: 100% employer-sponsored healthcare (Aetna), dental, One Medical membership, FSA, and 15 days of PTO + 12 paid national holidays. Lots of delicious food, great wine, and compelling characters.