Marketing Coordinator
LOCATION Winans Coffee & Chocolate 113 E High St. Piqua, Ohio 45356
TYPE Full-Time
ABOUT US
Winans Coffee & Chocolate is a coffee shop with a chocolate heart. We have brought moments of joy to people’s lives through locally-roasted coffee and hand-crafted chocolate since 1961. Our passion is making people happy, one sip and bite at a time. When we’re all happy, we are better to ourselves, each other, and the world.
JOB DESCRIPTION
Winans is seeking a skilled marketing coordinator to increase communication and synergy between marketing, sales, retail, finance, and operations.
As a Marketing Coordinator, you will be responsible for a range of marketing activities, including the development and execution of email and loyalty campaigns, managing in-store signage, and overseeing our internal marketing communications. You will also handle website and app content management, social media engagement, and project coordination. This role requires a combination of creativity, technical skills, and excellent project management abilities.
ACCOUNTABILITY
The Marketing Coordinator will report to the Director of Marketing.
Key Responsibilities:
Email Campaigns:
- Create and execute email marketing campaigns.
- Develop engaging copy and select/edit images to enhance campaign effectiveness.
Loyalty Campaigns:
- Work within the loyalty strategy to design and implement customer loyalty campaigns.
- Write compelling copy and choose/edit images to support campaign goals.
In-Store Signage Management:
- Assess signage needs and create design requests.
- Execute on seasonal marketing strategies and project manage
- Approve designs, order prints, and ensure proper placement in stores.
Internal Marketing Newsletter:
- Develop and distribute a company-wide internal marketing newsletter.
- Include updates on marketing plans, signage, and merchandising support.
LTO Calendar Coordination:
- Coordinate the Limited Time Offer (LTO) calendar.
- Communicate LTO schedules and updates effectively.
Website Product Inventory:
- Manage product inventory on the website.
- Update website images seasonally to reflect current offerings.
Social Media Management:
- Execute social media postings and engage with followers.
- Develop content and strategies to boost social media presence.
App and POS System Management:
- Oversee product and price updates on the company app and POS system.
- Ensure consistency and accuracy across platforms.
Skills and Qualifications:
- Quick Learner of Technology: Ability to adapt to new tools and technologies quickly.
- Basic Graphic Design Skills: Proficiency in Canva, Adobe Illustrator, or other graphic design tools.
- Creative: Strong creative skills to develop engaging content and designs.
- Excellent Writing Skills: Ability to write clear, compelling, and grammatically correct copy.
- Project Management: Strong organizational skills to manage multiple tasks and projects efficiently.
- Attention to Detail: Meticulous attention to detail in all aspects of the role.
Preferred Qualifications:
- Previous experience in a marketing role.
- Familiarity with marketing automation tools and social media platforms.
- Basic understanding of SEO and online marketing strategies.
Why Join Us?
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.