An organisation is searching for a Digital Marketing Manager, please see some of their job details below,
Job Details
Responsibilities:
- Manages Penguin Teen’s network of influencers, content creators, and book advocates:
- Maintains our existing community while actively identifying new and emerging voices to expand our program.
- Leads influencer communications for title and group campaigns including monthly new release newsletter, partner selection, activation briefs, content evaluation, and budget negotiation.
- Generates campaign recaps and analytics for author, editorial, and executive teams.
- Monitors title sentiment, emerging trends and evolutions within creator communities.
- Concepts and develops in-person influencer events, meet-ups and activations.
- Ensures timely delivery of advance reading materials (ARCs/eARCs), promotional pieces, and finished books to influencer partners.
- Liaises with Legal and Finance departments on influencer best practices, contracts, and payments.
- Actively contributes to the ideation, planning, and creation of original content for Penguin Teen social channels including TikTok, Instagram, and YouTube.
- Participates in seasonal brainstorming and develop digital marketing plans for Penguin Teen titles.
- Reads and provides early feedback on potential book acquisitions and forthcoming titles.
- Partners with marketing design team to develop digital/social assets for Penguin Teen and author use.
Requirements:
- 2-3 years’ experience with influencer marketing campaigns and associated best practices
- Effective communicator, strong time management skills, detail oriented, highly organized
- Fluent knowledge of social media platforms including TikTok, Instagram, YouTube
- A keen sense of digital and offline trends in the YA book space and larger pop culture landscape
- Ability to collaborate effectively with internal and external stakeholders
- Must love YA books!
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