Join our dynamic team as a Marketing Manager, where you will play a pivotal role in driving lead generation through innovative content marketing strategies. Our company is committed to excellence and offers a collaborative environment where your creativity and strategic thinking will thrive. As a Marketing Manager, you will oversee and execute various marketing initiatives, ensuring alignment with our business goals and delivering impactful results.
Responsibilities:
- Develop and manage a comprehensive content calendar in coordination with local Partner business needs.
- Execute earned and owned media initiatives, focusing on email, direct mail, and social media tactics.
- Oversee digital media projects, ensuring on-time project delivery through internal teams or agency vendors.
- Collaborate with key partners to identify and address business needs.
- Partner with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives.
- Oversee the execution of marketing campaigns across various channels, including owned, earned, social media, SEM, SEO, offline, and sponsorship.
- Coordinate efforts managed internally or externally to ensure alignment with overarching goals and correct prioritization of projects.
- Work closely with the Director of Performance Marketing to develop and manage quarterly and monthly budgets for various marketing channels.
- Maintain comprehensive content calendars and messaging strategies that support business objectives.
- Execute targeted email and newsletter campaigns utilizing our CRM email marketing system (MarketingPro).
- Lead the development of regular performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
- Oversee the development of creative assets from external agencies for digital marketing, offline marketing, and sales enablement initiatives.
Qualifications:
- Proficiency with digital media marketing tools (Google Analytics, Google Ads, SEM Rush, Loomly or comparable system, Klaviyo or comparable system).
- Strong project management and prioritization skills to oversee multiple projects simultaneously, manage deadlines, and reallocate resources effectively.
- A creative mindset to develop innovative and engaging marketing content.
- Excellent communication skills to effectively collaborate with team members, external vendors, and Partners.
- Ability to identify and solve problems that arise during marketing campaign execution.
- A solid understanding of the marketing funnel and how different channels fit within it.
