Summary:

This role is responsible for identifying and generating leads, initiating contact with potential partners, and qualifying them for further engagement with our sales team. You will be at the forefront of our company's growth by identifying prospects, ultimately contributing to the expansion of our revenue and subscriber base.

Scope of work:

Industry Research: Stay up to date with the media landscape and competitors across the newsletter space. Identify and track key newsletters and their advertisers to better hone 1440’s lead generation pipeline. Additionally, review past top-performing 1440 partners and identify competitors who are not yet testing in newsletters for potential outreach.

Prospecting and Outreach: Utilize the personalized, compelling outreach messages tailored to different audience segments. Initiate contact with prospects via email to introduce our offerings and establish interest. Employ effective follow-up strategies to nurture relationships with prospects and move them through the sales funnel.

Pipeline Management: Cross-reference potential prospects with current partners and those the sales team is in active conversation to avoid confusion. Maintain accurate and up-to-date records of all prospect interactions and lead status. Provide timely and insightful reports on lead generation activities and pipeline health to sales management.

Collaboration and Communication: Collaborate closely with the sales teams to align strategies, share insights, and optimize lead generation efforts. Communicate effectively to relay market trends and competitive insights. Act as a brand ambassador for our company by representing our values and offerings professionally in all interactions.

Data & Analytics: As-needed, pull reports for the sales team on partner performance, lead generation metrics, and more.

1440 is an equal opportunity employer. We celebrate, support, and are committed to creating an environment where people with different backgrounds, skills, and perspectives feel welcomed and included.

1440 Media

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