Title: CRM/Email Marketing Manager

Job Summary:

As a CRM/Email Marketing Manager, you will be responsible for driving strategy and execution across our sms, email marketing strategies to drive customer engagement, retention, and sales. You will collaborate with cross-functional teams, including marketing, e-commerce, and creative, to ensure that our customer communications are cohesive, on-brand, and tailored to our target audience. The ideal candidate is passionate about fashion, possesses a deep understanding of customer relationship management, and has a track record of delivering successful email marketing campaigns.

Responsibilities:

Develop and implement comprehensive CRM strategies to nurture customer relationships, increase customer lifetime value, and drive repeat purchases.
Plan and execute email/sms marketing campaigns, including newsletter campaigns, promotional emails, triggered email sequences
Develop, manage and test audience cohorts based on data/analytics tools to deliver personalized and targeted communications.
Partner with marketing to develop engaging and compelling email content that aligns with our brand voice, product offerings, and customer preferences.
Partner with retail stores and offline marketing to develop omnichannel strategies and campaigns
Monitor email deliverability, open rates, click-through rates, and other key performance indicators (KPIs) to optimize campaign performance.
Analyze customer data, including purchase history, browsing behavior, and engagement metrics, to identify opportunities for segmentation and personalized messaging.
Develop testing strategy and cadence to conduct A/B tests to optimize email subject lines, content, and design elements to improve engagement and conversion rates.
Monitor industry trends, best practices, and emerging technologies to stay up-to-date with the latest CRM and email marketing strategies.
Partner with ecomm, CS and store teams to ensure CRM strategies are implemented across all consumer touchpoints
Maintain and update the customer database, ensuring data accuracy and compliance with relevant data protection regulations (e.g., GDPR).
Other duties as assigned.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (5-7 years) in CRM and email marketing, preferably within the fashion industry.
Strong understanding of customer relationship management principles and best practices.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
Excellent written and verbal communication skills, with a keen eye for detail and ability to craft compelling email copy.
Data-driven mindset, with experience in analyzing email performance metrics and making data-backed decisions.
Knowledge of HTML/CSS for email template customization is a plus.
Familiarity with customer segmentation and targeting techniques.
Ability to multitask and meet deadlines in a fast-paced environment.
Strong analytical and problem-solving skills.
Experience with Shopify, Klaviyo, Nosto a plus
Passion for fashion and understanding of the industry's trends and customer preferences.

The compensation for this position ranges from $90,000 to $110,000 annually. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including: medical, dental, vision, supplemental benefits through AFLAC, a retirement plan various paid time off programs, and employee discount/perks.

A.L.C.

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CRM/Email Marketing Manager