AffirmedRx is on a mission to improve health care outcomes by bringing clarity, integrity, and trust to pharmacy benefit management. We are committed to making pharmacy benefits easy to understand, straightforward to access and always in the best interest of employers and the lives they impact. We accomplish this by bringing total clarity to business practices, leading with clinical approaches, and utilizing state-of-the-art technology.

Join us in improving healthcare outcomes for all! We promise to do what's right, always.

Position Summary:

As the Vice President of Marketing, this role is responsible for marketing strategy and execution for AffirmedRx. The VP of Marketing oversees comprehensive and integrated marketing campaigns, programs, and partnerships to drive organic growth across the company's services and products. By leveraging extensive experience in the healthcare industry, the VP of Marketing will oversee client messaging for engagement and retention; campaign and program development and execution; creative development; brand management; and channel management while effectively collaborating and leveraging relationships with external partners.

What you will do:

Marketing and Branding Strategy:
Lead the development of the overall marketing strategy aligned with the company's business objectives
Collaborate with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
Conduct market research and analysis to identify trends, competitive landscape and opportunities for growth
Develop and implement a comprehensive marketing plan with clear objectives, target audience identification and key performance indicators (KPIs)
Drive the creation of annual and quarterly marketing plans, ensuring alignment with organizational goals and budget constraints
Work closely with executive leadership to provide insights and recommendations on market dynamics
Oversee the development and maintenance of the AffirmedRx, PBC brand, ensuring consistency across all channels
Lead the development and execution of multi-channel marketing campaigns to drive customer acquisition, retention and loyalty
Support strategy development by providing analyses that support critical strategic and operational decisions – creating "what-if scenarios' that link to strategy
Lead media strategy and execution – including LinkedIn, partnership press releases and ongoing strategy, slide library, etc
Analyze campaign performance data to optimize future initiatives
Lead the company digital marketing and print marketing strategy and execution
Lead digital and print media strategies and execution -including SEO/SEM, Social Media Marketing, programmatic, etc.
Partnerships and Collaboration:
Collaborate with external partner creative teams to develop compelling brand messaging and visual elements, also leading cross-functional resources for special growth initiatives
Monitor and evaluate brand performance, making adjustments as needed to enhance brand equity
In partnership with executive leadership, crafts the value articulation of AffirmedRx to clients and prospects
Own consistency and creation of all materials – internal and external, providing guidance and coaching to AffirmedRx Stewards (presentations, blog posts, case studies, surveys, "growth by partnership" initiatives, newsletter, and email campaigns)
Work with vendor partnerships to ensure marketing and communications campaigns are executed effectively and deliver measurable results
Collaborate with Sales, Clinical, Network, Product Development, Client Management, Implementations/Project Management, Account Management, Finance, Human Resources and all other departments to ensure marketing strategies align with other business objectives
Manage conference and events schedule for CEO, Sales and other Stewards, including requesting speaking engagements throughout the year
Manages branded assets and materials (welcome kits, clothing orders, brand guidelines and guides, presentations, sales sheets, and others)
Foster a culture of collaboration, innovation, and continuous improvement
Leadership & Communication:
Provide leadership and mentorship to the marketing team, promoting professional growth and development
Foster a creative, positive, and collaborative work environment, encouraging teamwork, professional growth and knowledge sharing among stewards
Evaluate department headcount needs and participate in the interviewing process
Lead through influence, managing cross-functional project teams, providing direction, guidance, and support to ensure project success
Monitor and manage program risks, issues, and dependencies, implementing mitigation strategies as needed
Collaborate with internal stakeholders to ensure project plans are coordinated effectively
Monitor program progress and performance metrics while ensuring effective communications and collaborations occur among project teams and stakeholders.
Facilitate decision-making processes and issue resolutions to keep projects on track
Identify and communicate opportunities for process improvements and optimizations

What you need:

Bachelor's degree in Marketing, Business, or a related field; required. Advanced degree preferred
15+ years in senior marketing role with a focus on strategy and planning
Demonstrated success in developing and executing effective marketing campaigns
Superior analytic expertise; talent as a strategic thinker with high-level understanding of PBM and market analysis; ability to translate information into succinct, actionable and strategic recommendations
Excellent communication and interpersonal skills with clear and concise communication with the ability to foster a collaborative work environment, including an ability to build rapport with team members and among other business units. Strong orientation to team and organization success
Superior writing skills and ability to synthesize complex information
A proactive "can-do" attitude, along with a strong capacity for empathy, emotional intelligence, and an inherent sense of curiosity
Professional presence; articulate with excellent written and oral communication skills; adept at active listening, reading an audience, and tailoring messages; respected by peers and managers
Tolerance for business ambiguity; the ability to thrive under quickly changing situations; adaptable
Solid initiative, driven self-starter; able to work independently and manage results
Strong business acumen and creative (out of the box) thinker
Excellent level of personal organization with excellent oral/written communication skills. Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively. Must be able to manage time effectively and work independently without direct supervision
Superior telephone etiquette and customer service skills are required, with the ability to react quickly and decisively to resolve customer issues. Proficiency in the use of computer software programs including Microsoft Word, Excel, PowerPoint, and Outlook are essential
Ability to work collaboratively with cross-functional teams, internal and external
Willingness and ability to travel (10%-20%)

What you get:

To impact industry change in the pharmacy benefits management space, while delivering the highest quality patient outcomes.
To work in a culture where people thrive because when OUR team thrives, OUR business thrives.
Competitive compensation, including equity, with health, dental, vision and other benefits.

Note:

AffirmedRx is committed to providing equal employment opportunities to all employees and applicants for employment. Remote employees are expected to maintain a professional work environment free of distractions to ensure optimal performance and collaboration.

AffirmedRx, a Public Benefit Corporation

New Jobs

Vice President, Marketing