AIRE is not just an IMO—we’re a movement. We empower life insurance agents with industry-best compensation, exclusive technology, and the freedom to own their success. As we continue to grow, we’re looking for a Marketing Manager who’s ready to lead bold campaigns, build brand equity, and help us scale our vision of agent-first leadership.

Learn more at https://aireinsurancegroup.com/

What You’ll Do

Strategy & Planning

Own AIRE’s biweekly content calendar, aligning posts with brand goals and audience insights.
Lead differentiated social media + marketing strategies for AIRE and EmpowerHER, each with unique tones and missions.
Organize, coordinate, and oversee a cross-functional marketing team using ClickUp and Slack to keep content, campaigns, and deliverables moving on time.
Stay ahead of platform trends (Instagram, TikTok, LinkedIn) and competitive movements

Social Media Content Creation, Development & Publishing

Manage content across channels: reels, carousels, stories, blogs, emails, and internal updates.
Drive creative direction—visuals, captions, copywriting, and video selection.
Partner with agents to source stories, testimonials, and real-life results.
Present and revise content with leadership, then schedule for optimal performance.

Email Marketing & Newsletter Management

Plan and send monthly recruitment newsletters and weekly value-based updates.
Build out nurture automated and manual sequences for leads, prospects, and agent communications.
Track open rates, CTRs, and conversions—optimize campaigns regularly.

SEO & Website Content

Ensure the AIRE site is updated with fresh, optimized content and landing pages.
Write, manage, and optimize blog posts around high-intent keywords.
Collaborate with dev/design to improve UX and conversion paths.
Monitor performance through tools like Google Search Console & GA4.

Performance & Optimization

Report monthly on performance: engagement, growth, email metrics, traffic, conversions.
Conduct A/B testing across creative, email, and social content.
Turn analytics into strategy shifts—refine messaging, format, and timing.

Marketing & Branding

Support paid ad campaigns across Meta, Google, YouTube, and TikTok.
Create sales decks, digital collateral, and print materials for events and recruitment.
Align all materials with AIRE’s bold, purpose-driven tone.

Internal Communications

Create branded graphics for team calls and Slack updates.
Organize video libraries, marketing folders, and campaign archives in Google Drive

What You Bring

3+ years in digital marketing, content strategy, or social media management.
Deep understanding of Instagram, TikTok, Meta, LinkedIn, and email marketing.
Proficiency in tools like Canva, ClickUp, and Google Sheets.
Experience in financial services, insurance, or recruitment marketing is a major plus.
Strong storytelling instincts—you're not just a creator, you're a communicator.
Leadership mindset—able to collaborate, take initiative, and guide freelancers or content contributors.
Bonus: Familiarity with blog SEO, newsletter strategy, and UGC collaboration.

What We Offer

Energetic, mission-driven team culture
$50,000 starting salary with quarterly performance reviews
Health benefits after 6 months
Remote flexibility and a fast-paced, supportive environment
The opportunity to help shape a national brand from the inside out

How to Apply

Along your application, please submit via email to marketing@aireinsurancegroup.com:

Your resume
A brief portfolio or snapshot that includes:

Social media accounts or campaigns you’ve managed
1-2 examples of your best-performing content
Optional: Any metrics (engagement, reach, conversion) or creative strategy highlights

This role is perfect for a strategic marketer who wants to build something bigger than a brand—it’s a chance to shape a movement.

👉 Apply now and let’s build the future of life insurance—together.

AIRE Insurance Group

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