BRAND MARKETING COORDINATOR (NEW YORK)

THE ROLE:

We are looking for a highly motivated and detail-oriented Brand Marketing Coordinator to join our New York team. This is an exciting, hands-on role focused on executing and deploying ALIGNE’s brand marketing activity across social, email, and digital channels — ensuring all assets are delivered on time, on brand, and to the highest standard.

Reporting into the Marketing Lead (US), with a dotted line into the PR Manager, you’ll be responsible for managing the day-to-day execution of our marketing calendar — from scheduling content and newsletters to managing sample send-outs, supporting PR initiatives, and coordinating shoots and events.

Each US team member owns and signs off their respective area (marketing, PR, design), and this role is the final deployment point — ensuring all approved assets go live accurately and on schedule.The ideal candidate is organised, proactive, and digitally savvy — someone who understands social and cultural trends, thrives in a fast-paced creative environment, and takes pride in precision and detail. This role requires flexibility, as it will include occasional evening and weekend posting to support key brand moments and real-time storytelling.

RESPONSIBILITIES:

Deploy approved content across all social channels, newsletters, and website.
Schedule and caption write social posts, live stories and content during evenings, weekends, and events as needed.
Manage daily community engagement — responding to DMs, comments, and maintaining brand tone of voice.
Schedule newsletter send-outs and homepage updates in alignment with the marketing calendar.
Support the Marketing Lead on ShopMy — managing community engagement on the platform and distributing monthly lookbooks to UK & US creators.
Support the PR Manager on sample send-outs, sample logistics, press and influencer coverage/gifting, and media outreach.
Coordinate logistics for shoots, events, and influencer activations.
Track and log coverage, ensuring content and credits are shared across internal channels.
Provide administrative and operational support across marketing and PR functions.
Assist in organizing press materials, event recaps, and outreach lists as needed to support key launches and activations.
Act as an on-the-ground brand representative at US shoots and events when needed.

REQUIREMENTS:

Bachelor’s degree in Marketing, Communications, PR, or a related field.
1–2 years of experience (or relevant internship) in a fashion, PR, or marketing environment.
Excellent organisational and multitasking skills with strong attention to detail.
Solid understanding of social media platforms, audience engagement, and best practices.
Experience using scheduling and analytics tools (e.g., Later, Dash Hudson, or similar).
Strong written and verbal communication.
Proficient in Microsoft Office or Google Workspace.
A proactive, can-do attitude and collaborative approach.
Passion for fashion, culture, and storytelling.
Willingness to work flexibly, including evenings and weekends when required.

SALARY:

$50-60k (Depending on experience)

THE COMPANY:

At ALIGNE, we celebrate and champion confident women who are shaping their own paths and inspiring others along the way. We are a women-led brand, creating clothing with purpose for women who live boldly. Each piece in our collection is designed to transition effortlessly from one part of your life to the next, combining timeless design with contemporary style.

Our commitment extends beyond fashion. We proudly support women’s initiatives, including our partnership with Smart Works, a UK charity that helps unemployed women prepare for job interviews, and our sponsorship of girls’ and women’s rugby programs. We are passionate about empowering women, from athletes to changemakers, and supporting those who lift others up.

At ALIGNE, we believe in community, authenticity, and creating meaningful impact through the work we do.

THE PACKAGE:

Competitive salary
15 days paid holiday plus US public holidays
Health, dental, and vision insurance
401(k) eligibility after first year
Staff discount
Flexi-time Monday – Friday

ALIGNE

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Brand Marketing Coordinator