About Americans For The Arts

Americans for the Arts is a national nonprofit organization dedicated to advancing the arts and arts education advocacy in America. With more than 60 years of service, it is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

Strengthening communities through the arts is our North Star. We aspire to position the arts and culture sector as a vital driver for the cultural, social, educational, and economic power of the arts to help solve some of the greatest challenges in America. Central to achieving this is adopting equitable advocacy as the lens through which all our decisions are made. This approach centers equity in all organizational practices, interactions, and programming in both approach and outcomes. Americans for the Arts embraces a collective leadership approach which values staff input and collaboration through a team’s-based structure.

Position Summary

AFTA is seeking for a highly creative Digital Marketing and Social Media Manager, to lead our digital marketing and social media efforts, within the Office of Strategic Communications & Innovation.

This position will be responsible for all aspects of our digital marketing and social media operations. Your central goal is to help grow our brand’s online influence, while also increasing brand awareness and meaningful connections with our audiences.

This position will be a full-time position start date target is to begin on May 1, 2023.

CANDIDATE PROFILE

As the Digital Marketing and Social Media Manager, you will work, directly with the communications team to manage the daily working of the organization’s digital channels and create project related content to reach and engage, raise funds, promote events, and other general communications needs. The successful candidate will:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative social media growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with communication team internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end audience experience across multiple channels and audience touch points.
Instrument conversion points and optimize user funnels.
Evaluate emerging technologies and latest social media trends. Provide thought leadership and perspective for adoption where appropriate.
Create unique, simple-to-understand, user-friendly, engaging content (including copy, graphics, and video) for all digital platforms, including all social media pages, newsletters, web, and more.
Create and manage the social media content calendar for evaluation, approval, and implementation.
Help develop creative approaches to the release of content, including Facebook Lives, Instagram Live Chats, Virtual meetings, Live Feeds, etc.
Create paid campaigns and digital ads on social media platforms.
Manage the distribution of content through our various channels including social media and digital distribution list.
Serve as a point of contact for the organization’s social media platforms.
Engage with social media community and respond to comments and requests. Interact with community members in a professional, personable, and timely manner to grow and keep social media community engaged and growing.
Maintain consistent brand messaging throughout all social media platforms.
Write, edit/develop website content and develop strategies that drive customers to the website.
Create email blast campaigns, newsletter, announcements, and other communication mediums to target key constituents and newsletter subscribers.
Optimize website copy and pages for search engine optimization and perform ongoing keyword research including discovery and expansion of keyword opportunities.
Research and implementing content recommendations for organic SEO success.
Use advanced metrics to measure the success of digital marketing efforts.
Analyze KPIs and web traffic and determine effectiveness and ROI.
Track and create weekly reports on inbound and outbound web traffic and relevant digital community metrics to determine ROI and effectiveness.
Monitor, track and report on feedback and online reviews.

Preferred Character Traits

Understanding how to build a narrative in different multimedia formats.
Graphic Design: knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere), Canva.
Video editing and photography skills a plus!
Proficiency in latest multimedia content development technologies (e.g., Mojo)
Ability to manage and organize detailed assignments and develop bi-annual work plans.
Willingness to take direction, as well as proactively propose ideas.
Create annual social media content calendar + digital advertising campaign strategy proposal.
Have a resourceful spirit and the ability to handle unexpected and a high volume of tasks in a fast-paced environment.
Must possess a high degree of professionalism and high standard of execution, mixed with a strong commitment to making the impossible, possible!

REQUIREMENTS:

BA degree in marketing or related field.
Minimum of 5 years of work experience in digital marketing/social media management required. This is not an entry-level position.
Proven working experience in digital marketing and social media community management (digital communications).
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and inspire.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Proficient in photo and video editing software such as Adobe Creative Suite.
Knowledge of web design and web development: WordPress, HTML.
Proficient in MS Office Suite.
Ability to identify long term trends in data.
Excellent writing and editing skills.
Experience working with a content management system.
Strong analytical skills and data-driven thinking.
Up to date with the latest trends and best practices in online marketing and measurement.
Strong project management skills.
Great problem-solving skills.

CULTURAL EQUITY COMPETENCIES

Americans for the Arts acknowledges the existence of systemic and structural biases and believes it is necessary to be strategic and intentional in pursuing in all aspects of governance, operations, and programming. As an employee, you are expected to:

Pursue substantive learning to achieve greater cultural consciousness by attending professional development opportunities.
Support adoption of best practices to create a more diverse, equitable, and inclusive work experience for colleagues and external partners.
Strive to consider the people, places, and cultures that might be missing from your work and look for opportunities to increase inclusivity in all the work you do.
Support the mission and vision of Americans for the Arts in all interactions with colleagues, members and stakeholders.

EQUAL OPPORTUNITY EMPLOYER

Americans for the Arts believes that one of its greatest strengths is the rich diversity of its staff.

We provide equal employment opportunity without regard to race, color, creed, gender and gender identity or expression, age, mental or physical disability, medical condition, including pregnancy and childbirth, religion, national origin, marital status, sexual orientation, ancestry, genetic information, political belief or activity, veteran or military discharge status, or any other basis protected by local, state or federal law and regulations under Title VII.

The policy applies to all employment practices, including but not limited to recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws.

All employees have the right to work in a workplace that is free of discrimination. Any person who believes they have been subjected to discrimination of any kind should contact their immediate supervisor or People & Culture. All complaints will be thoroughly investigated and any person violating this policy may be subject to disciplinary action up to and including termination. The law prohibits retaliation against any employee for reporting discrimination or perceived discrimination, or for participating in an investigation of incidents of discrimination or perceived discrimination.

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Americans for the Arts

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