Title: Communications Specialist

Department: Strategic Communications

Campus Location: Arnold/Main Campus

Salary Range: $55,782-$69,727

Work Mode: This position requires some regular in-person presence on campus or at alternative locations, depending on business needs of the office.

Hours Per Week: 40

Work Schedule

Position Type: Full-Time Staff, Exempt

Position Summary

Dynamic content creator/media professional with a passion for storytelling and a gift for crafting compelling content supporting student recruitment and retention and enhancing the college’s reputation. Works closely with students, staff, faculty, and community members, gathering powerful stories in the field and strategically producing and packaging them in long- and short-form articles, social media, webpages, media releases, digital newsletters, and direct mail. Serves as an initial point of contact for media relations and publicity outreach to the local community

Anne Arundel Community College (AACC) is committed to enriching the educational experience it offers through the diversity of its faculty, administrators, and staff members. The college seeks to recruit and support a broadly diverse team who will contribute to the college's excellence, diversity of viewpoints and experiences, embrace concepts of equity and inclusiveness, and support the equal rights of all people by advancing the understanding and appreciation of differences including age, race, gender, ability, religious convictions, socio-economic status, ethnic heritage, or sexual orientation.

While we appreciate your interest in employment with Anne Arundel Community College, applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for any position.

In the best interest of the College, only individuals who are residents of Maryland or one of the following states will be eligible for employment at the college: Delaware, Pennsylvania, Virginia, West Virginia or the District of Columbia. The college will annually review this restriction and, if appropriate, expand the list of states of employment eligibility.

Job Duties And Responsibilities

Collaborate with other Strategic Communications team members on content strategy. Research and write compelling stories that can be shared across various platforms, including the web, social media, president's ezine, Wingspan magazine, digital advertising, and marketing pieces.

Create compelling short-form videos and social media posts.

Develop and maintain strong relations with the college’s administration, faculty, deans, directors, student leaders, and campus reporters to stay on top of college news. Attend college and community events and activities. Conduct interviews and capture stories for promotional or publicity purposes.

Pitch stories to news media and other influencers. Work with other members of the Strategic Communications team to provide information and visuals to reporters, writers, and editors. Coordinate interviews as needed. Serve as primary liaison to the Campus Current, AACC’s student newspaper

Oversee and serve as editor of the biweekly newsletter to staff and faculty.

Utilizing software, monitor and track the college’s media placements. Identify relevant issues and trends, build and maintain reporter and media outlet lists, distribute news releases, and monitor reports.

Work closely with the public relations manager to monitor the college’s social media accounts 24/7. As needed, take the lead in monitoring social media to address inquiries and concerns.

Support crisis communications as needed, ensuring that messages enhance the college’s reputation and reflect integrity, honesty, and transparency.

Required Qualifications

Bachelor’s degree with one year of experience or associate degree with three years of experience.

Must translate complex concepts into compelling and accessible content in multiple media formats.

Demonstrate an understanding of the nuances of writing for various social media platforms and be abreast of marketing copywriting trends.

Experience in creating social media posts for nonpersonal accounts, preferably Facebook, Instagram, LinkedIn and TikTok.

Strong client relationship management skills, including communication, collaboration, positivity, and empathy.

Preferred Qualifications

Experience working with members of the media on deadlines

Experience with video editing software.

Experience in writing for the web.

Anne Arundel Community College

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Communications Specialist