Reporting to the Managing Director of 5 Alarm Music, this role oversees all aspects of marketing strategy and creative brand direction for 5 Alarm, working directly with our catalogs, creative teams and partners to develop marketing strategy and maximize reach. Accountable for leading brand development, setting creative strategy, designing and executing globally-relevant, omni-channel communications, campaigns & consumer experiences and ensuring creative brand standards are met across all consumer touch-points.  Including, but not limited to, the following primary responsibilities:

Work collaboratively with internal and external stakeholders to create, develop and execute impactful content and campaigns, integrated communications and innovative design, branding, and experiential strategies to: create demand for 5 Alarm products/services/offerings and increase overall brand awareness – support consumer and partnership engagement on 5A’s social and digital channels; amplify and elevate our libraries and artists; and drive growth of new member acquisition and retention within our target markets
Own and guide the strategic, creative expression of 5 Alarm’s Brand Identity, Voice and Messaging across all marketing touch-points and interactive experiences from digital and social media to paid advertising, audience acquisition and retention strategy, email marketing/newsletter development, CRM/SEO, website design and management, partnership programming, new business pitching/proposals, original content/video production, insights and analytics etc.
Oversee critical creative and marketing collateral sub-functions including: art direction, graphic design, copy, editorial, film & video, photography, digital design, production and any other capabilities required to deliver on 5 Alarm's brand positioning & growth objectives
Design and create all 5 Alarm marketing materials and promotional content including album graphics, featured playlists, release teasers, logos, social graphics, websites, print, on-line and OOH advertising creative
Create professional presentation decks, client proposals and one-sheets
Manage the development of a social media strategy that aligns with the overall marketing, content and brand identity
Plan, schedule and maintain marketing and social media content calendar and release slate
Work with Sales and Creative teams to identify notable sync placements and projects; design and execute creative promotional campaigns featuring placements to use for marketing and growing our digital portfolio
Work with the creative team to identify, create and update featured playlists
Create content and digital assets that compliment and elevate the overall marketing strategy for each catalog on paid and non-paid social channels, including Facebook, Instagram, Twitter, YouTube, etc.
Develop, manage, evolve and enforce design guidelines, templates, workflow processes, protocols and tools used to create all marketing materials and provide support/creative services to internal teams and partners
Ensures creative processes and timelines are understood & key stakeholder needs clearly defined. Lead and prioritize creative project schedules, and ensure deadlines and goals are met and on budget.
Work with 5 Alarm’s Managing Director to plan marketing budgets and track spends across multiple projects // Create, negotiate and execute all paid advertising

Qualifications:

• Broad understanding of music industry marketing

• Ability to make essential creative judgements and to take initiative

• Able to work quickly, multi-task, and reorganize priorities

• Great communication skills

• Ability to communicate and collaborate across various departments within the company

• Ability working both independently and collaboratively as part of a team

• Problem solving skills

• Ability to adapt and change as needed

Behavioral Identifiers:

• Extremely organized

• Positive, self-starter attitude and desire to exceed expectations

• Process driven and analytical

• Resourceful

• Deadline driven

• Ability to adapt to change

• Outgoing personality

• Excellent problem-solving skills

• Team player

Salary range is $70,000 - $80,000

** Anthem Entertainment is an equal opportunity employer and is deeply committed to fostering a transparently inclusive workplace environment and people of color, women, people with disabilities, veterans, and LGBTQ candidates are very strongly encouraged to apply.

Check out all of Anthem’s open positions by visiting anthementertainment.com

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