Every pet deserves a good life. We save the most vulnerable animals and enrich the lives of pets and people. Our mission is made possible with the hard work of our valued employees. Named "Best Nonprofit" and "Best Place to Volunteer" by our community, we offer a friendly, professional work environment with a culture that promotes innovation, compassion and excellence. (Video)

Content Writer

Position Overview

As a critical member of the Marketing team, this individual will develop content for print, digital and social media platforms for a wide range of target audiences. The applicant will have a successful history of producing creative content for websites, social media, emails, newsletters and blogs. They will also have a strong eye for detail and knowledge of SEO best practices.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions

Create content for website, social media, targeted emails, newsletters, flyers, collateral, print publications, blogs and other channels to communicate to both internal and external audiences on tight deadlines
Edit existing content to improve readability and ensure communication is on brand tone
Create compelling headlines and body copy that will capture the attention of the target audience
Conduct keyword research and use SEO best practices to increase traffic to the AHS website
Conduct target audience research and define personas for various audience segments
Modify writing style to speak to different audiences
Identify customers' needs and recommend new content to address gaps in the organization's current content
Understand AHS' key attributes/messages and be knowledgeable about the inner workings of the organization
Build relationships with and reach out to various departments to research various topics and stay abreast of industry trends to develop new, fresh content
Utilize Google Analytics and AdWords to optimize and update content for increasing organic traffic, drive engagement and enhance overall user experience
Other duties as assigned.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Qualifications

Education / Certifications / Licenses:

Bachelor's degree in journalism, communications, marketing, English or related-field preferred

Skills/Experience

3+ years of professional writing experience, especially with digital platforms
Highly skilled in content writing for traditional and online platforms, including website, email, social media, blog, newsletter, collateral, internal communications, annual reports and other print publications.
Highly skilled editor and proofreader with a keen eye for details
Adept at matching tone/style of content to a wide range of target audiences
Adept at concept development and ability to brainstorm with teammates for new ideas and strategies for effective content
Ability to research markets and industries to create content that is innovative and original
Proficient in keyword optimization and SEO
Ability to handle tight deadlines and prioritize assignments
Excellent interpersonal/communication skills and able to work with different communication styles
Ability to work in fast-paced environment
Self-motivated and self-directed
Collaborative, team-oriented working style
Ability to manage multiple projects concurrently with a smile

Knowledge / Skills / Abilities

Language - Able to speak, read, write and understand English.

Mathematical - Basic

Technical - MS Office, InDesign, WordPress, Google AdWords, web analytics, email marketing software, Google docs

Other

Regular attendance, punctuality and access to reliable transportation required.

Work Environment / Physical Demands

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of the job. There may be occasional wet floors, animal noises, odors, and dander. Most time will be spent in a typical air conditioned and heated office environment.

Additional Information

The Arizona Humane Society is an Equal Opportunity Employer and a participant in the E-Verify program. Pre-employment background check is required.

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Arizona Humane Society

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Content Writer