The Asian Pacific Fund (APF) is seeking proposals from experienced, culturally competent communications consultants to provide strategic communications support as we advance our mission to uplift Bay Area Asian Americans, Native Hawaiians, and Pacific Islanders (AANHPIs) by mobilizing resources and amplifying our voices to drive positive change and create an inclusive, thriving society.

APF seeks a consultant with demonstrated skills in social media strategy, community storytelling, visual communications, email marketing (Mailchimp), and integrated communications planning. This is an opportunity to contribute meaningfully to equity-centered communications that reflect and celebrate our communities.

Scope of Work

The selected communications partner will collaborate with APF staff to design and execute an integrated strategy that translates our goals into compelling public-facing content and campaigns. Priority skills include: social media content creation, community storytelling, graphic design, email marketing via Mailchimp, and communications strategy development. Specifically, we seek support that includes:

Narrative Development & Community Storytelling: Craft messaging that centers the lived experiences of our affiliate network, elevates AANHPI voices, and inspires philanthropic investment. Produce written, visual, and video-ready stories for digital and print use
Social Media Strategy & Content Creation: Develop and manage an active, culturally resonant presence across platforms (Instagram, Facebook, LinkedIn, and others as appropriate). Responsibilities include managing an editorial calendar, creating original graphics, short-form copy, and performance reporting. Experience with social media analytics tools and platform best practices is required
Graphic Design: Create branded digital and print materials including social media graphics, event flyers, campaign headers, e-newsletter templates, reports, and presentations using Canva or comparable tools. Maintain visual consistency with APF's brand identity
Email Marketing (Mailchimp): Design, build, and send e-newsletters and fundraising email campaigns using Mailchimp. Manage subscriber lists, segment audiences, conduct A/B testing, and provide open/click-rate analytics and recommendations
Media Relations & Earned Media: Secure local and regional coverage for APF research, initiatives, and events. Draft and distribute press advisories and releases
Event Communications: Develop promotional materials and digital campaigns for key Fund events, research releases, and community programs throughout 2026
Fundraising Campaign Support: Collaborate with APF Development staff to design and execute giving campaigns (including end-of-year and Giving Tuesday) that expand our funding base and deepen donor engagement. This includes copywriting, campaign graphics, email sequences, and social media promotion
Thought Leadership: Position APF and its affiliates as expert voices on AANHPI community needs and philanthropy through op-eds, talking points, and digital content
Rapid Response Communications: Provide timely support in response to policy changes, community crises, or emerging issues relevant to AANHPIs in the Bay Area
Communications Strategy & Planning: Develop and maintain an integrated annual communications plan with goals, audience segments, key messages, channel strategies, and measurable outcomes. Provide quarterly progress check-ins with APF staff

Requirements

Proposals will be evaluated based on the following criteria:

Storytelling & Content Skills: Strong writing and visual communication skills that center community voices authentically and compellingly
Graphic Design Proficiency: Command of Canva (or comparable tools) for consistent, on-brand visual content production
Email Marketing Proficiency: Experience building and optimizing Mailchimp campaigns with measurable results
Communications Strategy: Ability to develop and execute integrated, audience-centered communications plans with clear goals and metrics
Nonprofit/Community Foundation Experience: Demonstrated success with donor campaigns, philanthropic messaging, or community-facing nonprofit communications
AANHPI & Bay Area Community Knowledge: Cultural competency and/or lived experience with AANHPI communities in the Bay Area
Creativity, Flexibility, and Collaboration: Ability to work across sectors, adapt to shifting priorities, and partner closely with a small, mission-driven staff
Cost Competitiveness: Overall value and fit relative to proposed budget

Benefits

APF anticipates funding a 9-month work plan, inclusive of all fees and expenses. Respondents should submit a Letter of Interest with a proposed hourly rate or monthly retainer fee for the duration of the contract and specifically outline how they would allocate resources to achieve the scope of work. Proposed budgets should not exceed $50,000.

Asian Pacific Fund

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Strategic Communications Consultant