Company Description

Established in 1946, Aspen Skiing Company, also known as Aspen Snowmass, owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk—creating premium, sustainable and transformative experiences in recreation, culture, and nature. In addition, the company runs the award-winning Ski & Snowboard Schools of Aspen Snowmass, Four Mountain Sports rental and retail shops, and a collection of sustainably-sourced on-mountain food & beverage outlets. Aspen Skiing Company also owns Aspen Hospitality, which is comprised of The Little Nell and Limelight Hotel brands and ASPENX, a contemporary retail and experience brand. Across all divisions, Aspen Skiing Company works to drive positive social change through climate, community, and minority group advocacy and investment. For more information about Aspen Snowmass, visit www.aspensnowmass.com.

Job Description

Summary

Aspen Snowmass’ Assistant Social Media Manager serves as the voice of Aspen Snowmass and will expertly craft messages about our mountains, lodging, core offerings, brand values and differentiators across multiple channels and mediums (including but not limited to Instagram, Facebook, TikTok, Twitter, YouTube). This role will be responsible for executing Aspen Snowmass’ social media strategy in alignment with overarching brand, marketing and digital strategies and goals. The Assistant Social Media Manager is a community-minded relationship builder who lives and breathes social media both personally and professionally.

The salary range for this position is $57,551- 80,571 . Actual pay will be dependent on experience and qualifications, and all of our salaried roles are eligible for bonus.

Essential Job Functions

Daily management of all aspects of Aspen Snowmass’ social media accounts including timely posting, caption copywriting, moderating, engaging and providing customer service when necessary
Work closely with Production & Community Manager to define purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategy and calendars
Work closely with content and creative team to align on overarching content strategy, marketing goals, and brand voice messaging
Shoot photos and videos for social media, create graphics and templates, curate existing photo and video content as needed
Lead live social coverage of events throughout the year, including some weekends and evenings
Monitor and organize insights gathered from various reporting platforms to discover opportunities to continuously improve social strategy month over month with oversight from Production and Community Manager
Collaborate with internal departments to represent their needs and initiatives, including digital team, revenue centers, PR team, sustainability team, etc. 
Maintain relationships with a network of content creators and influencers across channels; help to identify the right partners and opportunities for the brand
Build strong relationships with local internal and external photographers and videographers to collaborate on and collect timely content
Build meaningful connections with our target audiences to increase social engagement, following, and brand affinity
Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industry as a whole
Maintain and grow relationships with partners across all channels
Other duties as assigned

Qualifications

Bachelor’s degree in marketing, social media, communications or related field
1-3 years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms
Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
Strong copywriting and impeccable proofreading skills, with the ability to transform long-form web and newsletter copy into engaging, punchy social captions and stories
High-level written and verbal communication skills for relationship-building and problem-solving
Ability to work in a fast-paced, ever-changing environment, with great time management skills and the ability to multitask and reprioritize quickly and often
Experience working in social media management platforms such as HootSuite
Preferred knowledge of Adobe Creative Suite and social-first photo and video production
Outdoor industry and/or ski resort experience preferred
Advanced skiing/riding ability required

Additional Information

Supervision given and received

Supervision Given: This position has no supervisory responsibilities.

Supervision Received: Works under general supervision of Production and Community Manager. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.

Work Environment and physical demands

Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements

No adverse or hazardous conditions

Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.

For an overview of Aspen Skiing Company's benefits and other compensation visit aspensnowmass.com/jobs/benefits

As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here

Aspen Skiing Company

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Assistant Social Media Manager