Job Summary:

We are looking for a creative and energetic EAM (Enterprise Asset Management) Software Marketing Specialist with excellent communication and organizational skills.

The Marketing Specialist will focus on a broad range of marketing activities working with our content, design, sales, and management teams. The ideal candidate will manage and execute automated marketing campaigns, qualify inbound leads for sales, develop content and collaborate with our overall marketing team in other areas as defined below.

The Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.

This position will be responsible for marketing our Enterprise Asset Management software product into public sector organizations within the US and Canada. For more information about the product, please see https://www.assetworks.com/eam/ .

Essential Duties and Responsibilities:

Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and impactful calls-to-action
Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts
Research and develop industry thought leadership content, including blogs, white papers, infographics, and videos
Act as lead on all website inquiries, responding to contact requests and real-time website interactions in a timely and efficient manner
Develop relevant and meaningful value-proposition messaging for technology products and services
Manage customer newsletter calendar and deploy customer communications in collaboration with product team
Manage and prepare lead lists from trade show and digital advertising programs
Perform market research to support growth of initiative products and emerging markets, this may include direct outreach, if needed
Assign qualified leads to outside sales in Salesforce based on territory and product interest
Provide analytics on campaign performance using Marketo analytics tools
Collaborate with marketing and sales leadership to identify the most appropriate methods for distributing content
Assist with non-digital marketing activities as needed, including annual AssetWorks Academy users conference and promotion of trade shows and customer events

Requirements:

The ideal candidate will possess a Bachelor’s degree from an accredited college or university with a major in Marketing, Communications, or Business Management preferred. The position requires:

1-3 years of marketing experience
Excellent attention to detail
Effective listening, communication (verbal and written) and problem-solving skills
Successful time management and ability to adapt quickly to changing priorities
Team player who works productively across different departments/teams
Ability to present confidently to wide range of stakeholders, including executive leadership
Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint
Experience with CRM (Salesforce) and marketing automation software (Marketo) preferred
Some travel required, estimated at 10% of the time

Worker Type:

Regular

Overall Description of Benefits:

11 Paid Holidays
New Employees receive 17 PTO Days
Annual Bonus as a healthy percentage of annual pay which is based on results of the company
Health benefits through BlueCross BlueShield & Cigna, multiple plans available
401k, matches $.50 to the dollar up to 8% of eligible pay. This IMMEDIATELY VESTS.
Continuing Education Monetary Assistance
Dental, Vision, Life insurance
Pet insurance
TicketsatWork program, discounted entertainment tickets to movies, sporting events, hotels, shows etc.
Referral bonuses
Monetary employee rewards and recognition programs
Employee Stock Purchase Program with match
Employee engagement events
Small company – high advancement opportunity
Part of Volaris Group, a bigger entity – meaning we are a highly diversified portfolio with new offerings, and skills employees are encouraged to learn and grow their positions
Being part of Volaris Group ensures job security, AssetWorks is a small company with a large company backing
Flexible remote work arrangements

AssetWorks Inc

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