Overview

At PayFast, we're looking for a creative and data-driven Content Strategist to lead the planning, development, and execution of content across digital platforms. In this role, you’ll shape the voice of our brand, craft compelling narratives, and align content efforts with business goals. You’ll collaborate with marketing, product, and design teams to deliver messaging that informs, engages, and converts.

Responsibilities

As a Content Strategist at PayFast, you’ll lead the development of clear, engaging, and purpose-driven content across all digital channels. You’ll collaborate with cross-functional teams to align content with business goals and brand voice

Develop and manage a content strategy aligned with brand objectives best practices
Improve user journeys through usability testing and feedback
Analyze content performance and user engagement to optimize campaigns
Ensure consistent tone, voice, and messaging across all platforms
Respond to user inquiries via email and chat
Troubleshoot technical issues with care and clarity
Relay user feedback to product and support teams

Qualifications

We’re looking for someone with at least 3 years of experience in content strategy, digital marketing, or copywriting. Strong writing, editing, and storytelling skills are essential, along with a strategic mindset that balances creativity and performance.

What We Offer

Competitive salary and performance bonuses
Flexible hybrid working model
Professional development budget
Professional development budget
Professional development budget

Atlas National

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