The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities

Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts· Implement the enterprise-wide health and wellness content strategy
Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs· Assist with large website migrations, including auditing and optimizing existing content and creating new content
Edit webpages in content management system

Licensure, Registration, And/or Certification Required

None Required.

Education Required

Bachelor's Degree in Marketing or related field, or
Bachelor's Degree in Public Relations or related field.

Experience Required

Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred

Knowledge, Skills & Abilities Required

Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high-quality website content in a fast-paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem-solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long- and short-term projects
Well-versed in AP Style
Familiarity with Sitecore or other CMS

Preferred

Healthcare or academic experience
Content strategy experience

Physical Requirements And Working Conditions

This position requires travel, therefore, will be exposed to weather and road conditions.
Operates all equipment necessary to perform the job.
Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Aurora Health Care

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Digital Content Specialist