Company Overview

Balchem Corporation develops, manufactures and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in Montvale, New Jersey and we have a broad network of sales offices, manufacturing sites, and R&D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ – “BCPC”) with annual revenues over $950 million and a market cap exceeding $5.0 billion. The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com

Position Summary

Balchem is seeking a strategic and innovative Marketing Manager to lead marketing and innovation initiatives for our Powders & Cereals (P&C) business within the HNH (Human Nutrition and Health) business. This role is central to driving growth by translating market insights into compelling strategies, campaigns, and product launches that resonate with food and beverage manufacturers and their consumers.

The ideal candidate will have experience in B2B marketing for food ingredients, a strong understanding of formulation trends, and the ability to collaborate across R&D, sales, and business development to bring differentiated ingredient solutions to market.

The successful candidate will provide market insights to develop and support overall marketing strategy, support the development and planning for industry trade shows, support the Balchem sales team & a variety of business initiatives within the company by providing creative marketing resources. The candidate will develop creative content including newsletter and social media content, Branding, and support marketing campaigns & initiatives, manage the weekly project tracker to stay on task within teams and according to timelines. and develop content for key customer visits including sharing market insights and support the sales team with product demonstrations.

Essential Functions

Marketing Insights and Analysis

Identify and analyze key growth markets that support the overall marketing and business strategies and provide insights to guide strategic decisions
Conduct research on target markets and customer segments
Analyze competitors and industry trend
Collect customer feedback to refine marketing strategies
Conduct gap analyses to identify opportunities for portfolio expansion and innovation
Assist Business Development Director in developing long-term marketing strategy

Content/Campaign Management

Lead in developing new branding, advertising campaigns and creative development of concepts for taking new products and services to market
Develop and oversee concept & content development, f marketing materials, brochures, presentations, web site graphics, newsletters, e-blasts, social media and other marketing communications
Develop marketing materials (brochures, product sheets, presentations) focused on ingredient functionality and benefit
Support of customer demos, including presentation preparation, shipment of demo kits, and making sure marketing attributes are properly communicated, in a timely manner
Track and report campaign performance

Execution & Coordination

Launch ingredient-specific campaigns
Collaborate with experts to create technical content (white papers, case studies)
Develop sales tools and training (one-pagers, pitch decks, sell sheets) for sales teams to effectively communicate ingredient benefits and application opportunities
Maintain and update website and social media content
Develop and execute marketing strategies that reflect evolving consumer preferences (e.g., clean-label, plant-based, functional foods)
Support messaging for new product launches and customer presentations
Create differentiated value propositions that address customer pain points and market demands. Assist with sales training and messaging for new products

Event & Trade Show Planning

Drive lead capture from tradeshows, webinars, events and digital efforts
Organize logistics for trade shows, demos, and innovation days
Ensure branding consistency across booths, presentations, and samples

Requirements

Bachelor’s degree in Business, Marketing, or technical field; MBA preferred. 3–5 years of B2B marketing experience in the food and beverage ingredients industry.
Proven success in launching premium, value-based ingredient solutions.
Strong understanding of food formulation trends and regulatory considerations.
Experience with CRM platforms, digital marketing tools, and campaign analytics.
Excellent communication, project management, and cross-functional collaboration skills.
Ability to thrive in a fast-paced, matrixed organization.
Works efficiently with multiple teams and able to work calmly under pressure
Effective verbal and written communication and ability to work well with both internal & external clients/customers.
Must possess forward thinking and proactive with effective problem solving skills
Ability to listen to intended details attentively and execute accordingly

#HP123

Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.

For the NJ based role, the salary range is between $100,000 - $120,000 depending upon qualifications and experience.

Balchem Corporation

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Marketing Manager, Powders & Cereals