DEPARTMENT: Marketing and Communications

POSITION: Digital Marketing Manager

REPORTS TO: Director of Marketing and Communications

WORK SCHEDULE: Monday-Friday. Occasional evenings and weekends required.

CLASSIFICATION: Full-time, exempt; benefits eligible after 90 days’

COMPENSATION: $67,000-70,000; DOE

Position Summery

Berkeley Repertory Theatre (Berkeley Rep) has grown from a storefront stage to an international leader in innovative theatre. Known for its ambition, relevance, and excellence, as well as its adventurous audience, the nonprofit has provided a welcoming home for emerging and established artists since 1968. Berkeley Rep shows have gone on to win 8 Tony Awards, 9 Obie Awards, 11 Drama Desk Awards, 1 Grammy Award, 1 Pulitzer Prize, and many other honors. Berkeley Rep received the Tony Award for Outstanding Regional Theatre in 1997. To formalize, enhance, and expand the processes by which Berkeley Rep makes theatre, The Ground Floor: Berkeley Rep’s Center for the Creation and Development of New Work was launched in 2012. The Berkeley Rep School of Theatre engages and educates some 20,000 people a year and helps build the audiences of tomorrow with its nationally recognized teen programs. Berkeley Rep’s bustling facilities—which also include the 400-seat Peet’s Theatre, the 600-seat Roda Theatre, The Medak Center, and a spacious campus in West Berkeley—are helping revitalize a renowned city.

Berkeley Rep seeks a talented digital marketing manager to join our team and lead our digital marketing efforts, with a focus on email marketing and social media strategy. If you are a creative and data-driven individual with a passion for digital marketing, we want to hear from you.

Essential Duties and Responsibilities

As the digital marketing manager at Berkeley Rep, you will be responsible for developing and executing our digital marketing strategies, particularly focusing on email marketing campaigns and social media initiatives. You will work closely with cross-functional teams to drive brand awareness, engagement, and growth across our digital channels.

Email marketing management:

Develop and execute comprehensive email marketing strategies, covering campaign planning, content creation, timing, and frequency.
Create engaging, personalized email content to nurture leads, retain customers, and drive conversions.
Optimize various email content types (e.g., newsletters, promotions) for maximum impact.
Segment and manage email lists in compliance with regulations like CAN-SPAM Act and GDPR, ensuring effective handling of opt-outs.
Continuously refine email campaigns through data-driven insights and A/B testing.
Analyze email campaign performance metrics, track KPIs, and leverage insights to enhance strategies.

Email campaign execution:

Develop and implement segmentation and personalization strategies, utilizing Tessitura for extractions and lists.
Collaborate with the marketing associate to execute automated post-show emails and targeted campaigns.
Work with the director of marketing and communications on season announcement and renewal/acquisition email campaigns.
Write, design, and execute prospect campaigns, covering various promotional events.
Assist in creating service emails, ensuring subscribers are informed of changes.
Develop a monthly newsletter in collaboration with other departments for engaging content.
Analyze internal campaigns to enhance patron engagement and provide messaging recommendations.
Write and review ticket purchase confirmations for patrons.
Deploy email campaigns for other departments as required.
Ensure proper data tracking and analysis using GA4 for optimization purposes.

Technical duties:

Maintain and manage the schedule of emails throughout various departments, including marketing, development, School of Theatre, and The Ground Floor.
Regularly reconcile WordFly and Tessitura to maintain synchronization and ensure email deliverability.
Monitor email blocking by service providers and implement proper procedures to remove blocks, coordinating with support when necessary.
Stay updated on emerging trends in email marketing and industry best practices and regulations, such as CCPA and GDPR, ensuring compliance and sharing best practices with other departments.
Integrate email marketing platforms with other marketing and customer relationship management (CRM) systems, such as Tessitura CRM, to ensure seamless data exchange and customer tracking.

Social media and content strategy:

Develop and execute a robust social media strategy to enhance brand visibility and engagement across Facebook, X, Instagram, TikTok, LinkedIn, and other relevant channels.
Stay aware of social media trends, engage with our audience, and promptly respond to comments and messages.
Track, report, and analyze digital marketing performance metrics, including website traffic, conversion rates, email, and social media engagement. Utilize GA4/CI dashboards for accurate data tracking and actionable insights.
Oversee weekly content meetings to brainstorm and plan upcoming posts.
Manage creative requests for video shoots and recruit input from other departments for content ideas.
Review and approve social media content generated by the Marketing Associate and Videographers.
Attend Berkeley Rep events outside of regular business hours to generate video and photo content for social media (specifically Instagram and TikTok) consistent with Berkeley Rep’s goals, tone, and brand, on an ongoing basis.

Other responsibilities:

Actively participate in workshops and training, including harassment prevention, bystander intervention, and other antiracism, equity, diversity, inclusion, and access initiatives.
All other duties as assigned.

Requirements

At least 3-5 years of relevant experience in digital marketing or a related field.
Proven experience in digital marketing, with a focus on email marketing and social media strategy.
Proficiency in email marketing tools (e.g., MailChimp, Wordlfy, Prospect2, Constant Contact) and social media management platforms.
Experience with CRM such as Tessitura
Interest in and commitment to antiracism, equity, diversity, access, and inclusion work and the representation of diverse voices in all areas of the company.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent written and verbal communication skills, with a high degree of emotional intelligence and cultural competency.
Creative mindset with a strong eye for design and visual storytelling.
Familiarity with SEO and SEM strategies is a plus.
Ability to work independently and manage multiple projects simultaneously.
Strong attention to detail and organizational skills.

Application Procedure

Berkeley Rep is an equal opportunity employer and offers a full range of employee benefits including 85% employer-paid health and dental insurance, optional vision, FSA, and 403(b) plans, professional development support, paid vacation, sick leave, and holidays.

If you are passionate about digital marketing and believe you have what it takes to drive our online presence to new heights, please submit your resume, cover letter, and a link of your relevant work. Persons from diverse backgrounds are highly encouraged to apply.

Online submissions only. Berkeley Rep will contact candidates of interest. Please, no calls, faxes, or web links. Only complete submissions will be considered.

Berkeley Repertory Theatre

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