Are you a marketing professional looking for a new opportunity in Central Pennsylvania? Are you interested in expanding your marketing chops as part of a nearly 40-year-old B2B and B2C company? Do you get just as excited about creating a TV commercial as building an SEM campaign? Great, let's talk.

Best Line Equipment has been listed multiple times as a Top 100 Company to Work for in PA. Our marketing department is a client-side marketing (CSM) team responsible for marketing and communications for the benefit of Best Line Equipment and our sister companies: Best Line Powersports, Best Line Material Handling, and Field-Tec Services.

Our four-member team functions on a foundation of respect, teamwork, and relationships to efficiently execute projects which benefit the entirety of Best Line's 14+ locations, 6 sales divisions, over 60 brands, and nearly 500 employees. We work hard but always take time to catch up, grab lunch as a team, or squeeze in a quick game of cornhole.

Best Line Equipment has a dual business model: renting construction equipment (rental model) and selling construction equipment (dealer model). Each model has its unique B2B and B2C marketing requirements. We execute a gamut of tactics, including traditional, digital, and email marketing, branded merchandise, website optimization, content development, and the behind-the-scenes technology and partnerships that hold it all together.

If this sounds like your next career move, we look forward to hearing from you.

Position Summary

The Social Media & Email Marketing Specialist position is responsible for the management and development of content across all of Best Line Equipment's digital media platforms. These platforms include, but are not limited to, Facebook, LinkedIn, Instagram, and Google. This role is equally responsible for creating content for our communications channel partners, like e-mail platforms, web sites, and digital screens. The number of platforms and the need to keep them fresh with current content has grown substantially.

Essential Functions

Develop and distribute content, text, video, imagery, to all of Best Line Equipment's social media platforms. This content must reflect the best aspects of Best Line. Content can be generated personally, but also using other resources: BLE team, suppliers, and manufacturers.
Plan, design and deliver branded mass marketing emails to a segmented list of subscribers using third party email marketing platforms.
Plan events and trade shows by identifying and coordinating requirements with sales organization, establishing contacts, developing schedules and assignments, and coordinating event materials. At times, attending events to represent Marketing team to gather lead information, best practices and distribute promotional materials.
Update job knowledge by participating in educational opportunities and reading trade publications.
Be able to write in a positive way that fits the company's narrative or persona.
Follow social media trends and technology as they develop and integrate them into our own methods and online presence.
Must be able to write relevant blog articles and publish biweekly.
Must be able to develop, write and distribute case studies, customer testimonials and press releases.
Maintain, order, and deliver marketing materials such as note pads, keychains, pens, tags, merchandise, etc.
Visit Best Line locations to meet and network with local Best Line representatives and to gather local marketing content.
Supports organizational goals by accepting ownership for accomplishing new and different requests, while exploring new opportunities to add value to your job and Best Line.
Plan and develop Corporate Newsletter and Employee directory.
Plan and coordinate the annual calendar shoot.
Other duties as assigned by management.

Knowledge, Skills And Abilities

Must be a self-starter with excellent interpersonal and communication skills with demonstrated professional demeanor, with organizational skills and eye for detail. Excellent computer skills are required, including all MS Office applications (Word, Excel, Outlook, PowerPoint) and using Web browsers to access and use online applications (Google apps).

Minimum Qualifications

Bachelor's degree in business, marketing or related disciplines a plus.
A minimum of 3-4 years marketing or sales administrative experience.
Excellent communication and project management skills.
Ability to organize and manage multiple priorities, with extreme attention to detail.
Excellent computer skills including all MS Office applications (Word, Excel, Outlook, PowerPoint).
Sound understanding of the principles of marketing, and new technologies and how they can be applied to marketing.
Excellent copywriting skills, with a creative and innovative flair.
Maintains an open mind to new ideas and suggestions from marketing team.
Proven skill set in social media (Facebook, Instagram, LinkedIn and Google).
Knowledge of Facebook paid advertising.
Professionalism in communication on the phone and in person.
Ability to work with a variety of team members and partners across different projects to reach common goal.

Job Type: Full-time, In-person.

Benefits

401(k) w/ company match
Dental insurance
Disability insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
Paid vacation
Paid sick time
Vision insurance

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Social Media & Email Marketing Specialist