Role Summary

The Lifecycle & Retention Specialist will execute and optimize email, SMS, and subscription lifecycle programs that support customer retention and lifetime value growth.

This role is highly hands-on. You will build campaigns and flows, manage segmentation, run experiments, and analyze performance. You will work closely with the Lifecycle Manager to implement the retention strategy and ensure lifecycle initiatives drive measurable impact.

This is an execution-focused role with strong analytical exposure and growth potential.

What You Will Own

Lifecycle Execution

Build and manage automated flows, including:
- Welcome and onboarding
- Education and product discovery
- Replenishment and cross-sell
- Win-back and churn prevention
Execute campaign calendars aligned with product launches and retention priorities
Implement segmentation strategies based on customer behavior
Maintain strong list hygiene and deliverability standards

Testing & Optimization

Run A/B tests across subject lines, creative, offers, cadence, and timing
Analyze flow and campaign performance
Identify optimization opportunities and implement improvements
Track engagement, conversion, and retention metrics

Subscription Support

Execute subscription-related messaging such as:
- Save, pause, skip, downgrade, and win-back flows
- Replenishment timing updates
Monitor subscription attach rates and save rates
Flag churn risks and behavioral shifts early

Reporting & Insights

Maintain weekly and monthly lifecycle dashboards
Assist with cohort analysis and performance tracking
Pull insights that support retention curve improvement
Surface anomalies or underperforming segments

Ideal Candidate Profile

2–4 years of experience in lifecycle, CRM, email, or retention marketing
Experience with SMS platforms such as Klaviyo
Familiarity with Shopify ecosystem
Strong comfort with data and spreadsheets
Detail-oriented and highly organized
Comfortable working in a fast-paced, entrepreneurial environment
Curious and eager to learn advanced retention strategy
Experience in DTC, CPG, beauty, or wellness is strongly preferred

Location: Chicago preferred

Reports to: Director of Retention

Type: Full-time, Exempt

Salary: $90k-$100k

Our salary ranges are based on competitive pay for our company’s size and industry and are one part of the total compensation package. Individual pay decisions are ultimately based on several factors, including role qualifications, experience level, skill set, geography, and internal equity considerations.

Equal Opportunity Statement

Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

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Lifecycle Marketing Specialist