Brief Description

ABOUT THE COMPANY:

Bluebird Fiber is a premier fiber telecommunications provider of internet, data transport, and other services to carriers, businesses, schools, hospitals, and other enterprises in the Midwest. To learn more, please visit bluebirdfiber.com.

Join an amazing team of telecommunication professionals! Bluebird is a dynamic growing company in need of a Content Marketing Specialist to be a part of a collaborative team. This is a full-time, Hybrid schedule position eligible for our full benefits package, including medical, dental, vision, 401k with a company match, PTO, and more. All of us at Bluebird work hard to meet objectives for the organization and live the mission and values of this growing company to meet a common goal. Check out this video that highlights our amazing company culture.

Position Summary:

Bluebird Fiber is seeking a sharp, sales-minded Content Marketing Specialist who loves turning complex ideas into content and tools that help sellers win. This role is for someone who thinks like a marketer, understands how B2B sales actually closes deals, and wants to own the enablement and content engine that powers a high-growth fiber business.

Reporting to our Manager of Marketing & Sales Enablement, you’ll be a critical partner to our Enterprise, Channel, and Carrier sales organizations, producing the sales collateral, battlecards, pitch decks, case studies, and blog content that move prospects down the funnel and help our reps close. Your work will live at the intersection of marketing and revenue.

Bluebird Fiber operates one of the most extensive business-only fiber networks in the Midwest, serving enterprise and carrier customers across the region. We’re in a high-growth chapter — expanding our footprint, scaling our sales efforts, and investing in the functions that directly connect to revenue. Our marketing team is small, but talented, and empowered to drive real outcomes.

If you want to own a function, not just contribute to one, and you’re energized by the idea of building a sales enablement and content engine from a strong foundation, then this role is for you.

Requirements

To succeed in this role, you’ll need to be an excellent writer with a sharp editorial eye, and someone who genuinely understands how B2B sales works. You’ll partner with sellers, product leaders, and cross-functional stakeholders.

Requirements:

Degree in Marketing, Journalism, Communications, English, Business, or a related field
2–4 years of experience in B2B sales enablement, content marketing, communications, or copywriting
Excellent written and verbal communication skills with a sharp editorial eye
Proven ability to write across formats (long-form, short-form, sales-facing, brand-facing)
Strong project management skills and the ability to juggle multiple deadlines
Comfortable partnering with sales leaders and subject matter experts to build content that lands
Basic knowledge of Microsoft 365 applications, including PowerPoint, Word, and Excel

Preferred Qualifications:

Prior experience producing B2B case studies, whitepapers, or solution content
Experience building sales enablement collateral (one-pagers, battlecards, pitch decks)
Familiarity with Salesforce, Act-On (or comparable marketing automation platforms), and content management systems such as WordPress
Prior experience in technology — telecom or fiber experience is a plus
Comfortable using Microsoft Copilot to accelerate content production while maintaining quality and brand voice

Summary

What you’ll be doing:

As Content Marketing Specialist, you will own the content and sales-facing enablement materials that support revenue across the business. You’ll collaborate closely with the Manager of Marketing & Sales Enablement and the rest of the marketing team to deliver integrated campaigns, enablement programs, and content that supports the full funnel.

Your Key Responsibilities Will Include:

Sales Enablement – Partner with Enterprise, Channel, and Carrier sales teams to build and maintain a library of sales collateral: one-pagers, pitch decks, battlecards, product sheets, and QBR templates. Manage enablement programs that help sellers ramp faster and close more deals.
Content Marketing – Develop and maintain an editorial calendar of blog posts, case studies, whitepapers, solution briefs, and thought leadership content. Own long-form writing across the business and partner with subject matter experts to translate technical capability into compelling story.
Copywriting – Write high-converting copy for email campaigns, paid ads, landing pages, and integrated campaign messaging. Support social media copywriting in partnership with our social lead.
Internal & Channel Communications – Produce our quarterly partner newsletter, internal company communications, and sales team updates. Support press release drafting and corporate communications as needed.
Campaign Content – Develop messaging and content assets for integrated marketing campaigns, product launches, and event pull-through. Maintain brand voice consistency across all written touchpoints.

Bluebird Fiber

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Content Marketing Specialist