About Bob’s Watches

Bob’s Watches is the world’s leading marketplace for buying and selling pre-owned luxury watches, with a particular focus on Rolex. Founded in 2010, we’ve built the most trusted name in the secondary watch market through transparent pricing, expert authentication, and obsessive customer service. We’re scaling our content engine to match the authority we’ve built in commerce and this role is where the words actually get written.

The Role

We’re hiring a Copywriter to write the high-leverage performance and brand copy that drives our marketing engine: email, paid, landing pages, partnerships, and brand campaigns, plus ensure strong alignment and partnership with SEO/AEO team and social producers. You’ll work directly under our Head of Content Strategy, who sets the voice, briefs, and editorial standards. You bring the craft.

This is a role for a sharp writer who is fast, conversion-minded, brand-aware, and curious about the watch and luxury world. You don’t need to be a watch insider on day one — you do need to write copy that converts, in a voice that builds trust.

What You’ll Do

Write Performance and Brand Copy

Write high-performing email copy, including subject lines, preview text, campaign messaging, and lifecycle flows
Write copy for paid media — search, social, display, retargeting — with performance and SEO/AEO top of mind
Write landing page, partnership, and brand campaign copy that converts and reinforces our positioning
Contribute to SEO and on-site copy under the Head of Content’s direction — product page copy, category pages, evergreen content, and supporting assets
Produce SEO and Social Content
Draft, refine, and ship social media content (Instagram, X, TikTok, LinkedIn, YouTube descriptions) aligned with our brand voice and content calendar
Translate strategic briefs from the Head of Content into shipped, on-brand copy across surfaces
Partner with SEO/AEO team to ensure key word placement and citation optimization
Self-edit before submitting; respond to editorial feedback quickly and cleanly

Test, Measure, Iterate

Partner with marketing on subject-line, preview-text, ad-creative, and landing-page tests learn from what wins as well as what drive SEO/AEO citations
Track copy performance (open rates, CTRs, conversion, engagement) and use the data to make the next round better
Maintain a working bank of high-performing patterns, hooks, and proof points
Voice and Brand Hygiene
Write to the brand voice guide; flag drift; raise tension between performance pressure and brand integrity early
Keep terminology, tone, and product accuracy consistent across surfaces

What We’re Looking For

A working copywriter, not a content strategist. You’ve been writing performance and brand copy day-to-day for at least 5+ years — in-house at a brand, at an agency, or both
Email and paid chops. You’ve owned email campaign and paid-ad copy at meaningful scale and can show what worked and why
Landing-page and brand-campaign range. You’re comfortable moving between conversion-focused page copy and brand-led campaign work
Voice-flexible. You can write in a voice that isn’t yours and stay consistent across surfaces and writers
Performance-minded. You read your own data, run tests, and measure success in clicks, conversions, SEO/AEO citations and revenue — not in pretty headlines
Detail-oriented. You catch typos, factual slips, and broken links before they ship. You sweat the small stuff
Fast. You can produce volume without losing quality, take notes well, and don’t fall in love with first drafts

Backgrounds That Tend to Fit

Mid-level copywriters at DTC, ecommerce, or luxury brands
Performance and lifecycle copywriters from agencies serving DTC or considered-purchase clients
Strong content marketers ready to specialize in conversion and brand copy
Watch, jewelry, fashion, or luxury enthusiasts who can write — a clear bonus, not a requirement

What This Role Is Not

A content strategy or audience-development role
A long-form watch journalism role (those pieces come from contributors and SMEs)
An editor or managing-editor seat — the Head of Content Strategy owns voice, briefs, and approvals
A senior leadership role; you’ll be a strong individual contributor with a clear growth path

Qualifications

5+ years of professional copywriting experience
Portfolio of email, paid, landing-page, and brand campaign work — with results where possible — including SEO optimization examples when applicable
Working fluency with modern marketing tools (ESP/CRM, ad platforms, basic analytics, CMS)
Comfort with feedback, iteration, and shipping to deadlines
Watch, luxury, or considered-purchase category experience is a plus, not a requirement

Interview Process

Portfolio walkthrough — a few pieces, with results and the brief behind each
Copywriting exercise: write three subject lines, three ad headlines, email body copy, YouTube video script and a short landing-page block to a brief we provide
Panel with Marketing and Brand with a final conversation with the CMO

Compensation and Benefits

Competitive base salary commensurate with experience
Medical, Dental, and Vision Insurance
Employer-paid Life and AD&D Insurance
Complimentary lunches and snacks
Friendly, collaborative workplace culture
Company-sponsored events and outings

To Apply

Send a resume, a portfolio link or PDF, and a short note: pick one piece you’ve written, tell us the brief, what worked, and what you’d change.

Join an Award-Winning Team!

We’re proud to share that we were voted one of America’s Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction. If you're passionate about delivering top-tier service and want to be part of a nationally recognized brand, we’d love to meet you!

The Company reserves the right to alter or amend an employee’s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.

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