Job Title

Content Writer

Department

Marketing

Company

Briefly, LLC

Flsa

Exempt, Full Time

Effective Date

10/20/2026

Position Summary

The Content Writer is the platform’s dedicated writer, producing and editing written content for all four Firms and, in due course, for Briefly itself. The role works across every Firm, with editorial direction and quality supervision the platform’s Senior Content Writer. That arrangement is deliberate: one experienced editorial eye sets the standard for writing across the platform, and the Content Writer extends that standard to every Firm. Day to day, the role works hand in hand with each Firm’s Marketing lead and Practice Development lead, who know their attorneys and practices, bring the Firm’s priorities and are the first port of call for what each Firm needs written.

The role works in two distinct modes. For Firm brand content, such as attorney bios, website copy, case studies, newsletters, social posts and awards submissions, the Content Writer writes the piece outright. For attorney thought leadership, such as blogs, articles and client alerts, the attorney is the author: the Content Writer helps plan, shape, edit and polish the piece, and gets it published quickly, but does not write it in the attorney’s name. Knowing which mode applies, and why, is central to doing this job well in a law firm setting.

This is a shared capability. The Content Writer serves each Firm in that Firm’s own name and to that Firm’s own brand and tone, works to a clear way of prioritizing between Firms, agreed with Firm Marketing and Practice Development leads, and uses shared templates, tools and processes wherever they make the work faster without making the Firms sound alike. The role is expected to be a confident, practiced user of AI tools, using them to work faster and smarter while remaining personally accountable for the accuracy and quality of every word published.

Essencial Functions & Responsibilities

Firm Brand Content: Written by the Content Writer

Write and refresh attorney bios across all four Firms to a consistent standard, capturing each attorney’s experience, clients served and credentials accurately and keeping them current
Write website copy, including practice, industry and solution pages, and support website migrations and brand refreshes with new and revised copy
Write case studies and client success stories, working with attorneys and client-facing teams and securing the approvals each one needs
Write newsletters, client communications and email copy for Firm marketing and client programs
Write LinkedIn and other social media copy for Firm channels, and help attorneys make the most of their own posts
Write the copy for one-pagers, pitch materials and other collateral, working with design colleagues who own layout and visual identity

Attorney Thought Leadership: Edited and Shaped

Work with attorneys to plan, structure, edit and polish attorney-authored blogs, articles and client alerts, so their expertise reads clearly to a business audience
Partner with Practice Development leads to spot attorneys with something timely to say, and to help attorneys who want to build their profile get into a regular writing rhythm
Interview attorneys to draw out the angle, the audience and the practical takeaway, and provide outlines and structural suggestions that make writing easier for busy lawyers
Edit for clarity, plain English, accuracy, search performance and each Firm’s house style, while keeping the attorney’s voice and substance intact
Turn around time-sensitive pieces on legal developments quickly, so alerts reach clients while the news is still relevant
Repurpose each piece across formats and channels, for example turning an alert into a LinkedIn post, a newsletter item and a short client email
Follow each Firm’s compliance review process before anything is published

Quality, Voice and Standards

Work with Content Creator to document and maintain a voice and style guide for each Firm, and apply it consistently
Proofread and fact-check everything before it is published, with particular care over names, titles, client references and legal terminology
Apply legal marketing and advertising rules in day-to-day writing, including care over claims, comparisons, testimonials and required disclaimers, and raise questions with Firm compliance contacts early
Make sure every piece is attributed to the right brand, whether a single Firm, several Firms or Briefly

AI, Search and Working Smarter

Use AI tools confidently for research, outlining, first drafts, repurposing and editing, and bring a critical eye to everything they produce
Follow platform and Firm policies on approved tools and confidentiality, and never put client or confidential information into tools that are not approved for it
Write for how people now find law firms: search engines and AI answer engines as well as direct visits, applying sound SEO and AI-search practice to structure, headlines and metadata
Publish and update content in the content management system (HubSpot), and work with Revenue Operations and Demand Generation to see what performs and adjust accordingly
Share what works, including prompts, templates and workflows, so the wider marketing community benefits

Partnership with Firm Marketing and Practice Development Leads

Work closely with each Firm’s Marketing lead to understand that Firm’s priorities, campaigns and brand, and to plan the content each one needs
Work closely with each Firm’s Practice Development lead on the content that builds attorneys’ profiles and books: bios, thought leadership, rankings and awards
Work to an agreed intake and prioritization process across the Firms, keep Firm Marketing and Practice Development leads informed on timing, and flag conflicts early
Contribute ideas to each Firm’s editorial calendar, which is set by Firm Marketing, BD and Practice Development leads with input from Practice Leads
Support recruiting and employer-brand content, such as attorney profiles and careers copy, and event content such as invitations, speaker introductions and post-event write-ups
Contribute to Briefly’s own brand content as that program develops

Minimum Education & Experience Requirements

3 to 5 years of professional writing and editing experience, including prior experience in legal marketing or a legal environment such as a law firm, alternative legal services provider, legal publisher or legal technology company
A portfolio that shows range: professional bios, long-form articles or alerts, web copy and short-form social content
Proven ability to interview subject-matter experts and turn complex legal or technical material into clear, engaging plain English for a business audience
Working knowledge of legal marketing and advertising rules, and respect for the attorney review and compliance process
Confident, practiced use of AI writing and research tools, with sound judgment about accuracy, confidentiality and when a human rewrite is needed
Working knowledge of SEO and writing for the web, and experience publishing in a content management system (HubSpot or WordPress preferred)
Meticulous editing and proofreading, with a strong command of grammar, style guides and house style
Ability to adapt voice and tone across several distinct brands and audiences
Strong organization and responsiveness, with the ability to manage multiple deadlines and stakeholders across several Firms
Confidence working with senior attorneys: able to ask good questions, take feedback well and stand behind an edit

Strong Preference For Candidates With Experience In

Law firm marketing teams, including drafting rankings, directory or awards submissions
Multi-brand, multi-entity or platform environments where a central team serves several distinct businesses
Journalism, legal publishing, or legal training such as a JD or paralegal background
PE-backed or growth-stage organizations where pace is compressed and the operating model is still being built

Introduction To The Company

We are committed to supporting forward thinking law firms through their next stage of growth by streamlining back-office operations and enabling access to world-class functional talent

Founded in 2021, we established the Company on the belief that the modern lawyer is asked to do too much. Between marketing, business development, financial planning and more, there are too many priorities in the day and not enough time. By streamlining back-office functions under highly experienced functional leadership trained to deploy proven growth levers, we accelerate our partners growth.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant, or an employee based on race, color, ancestry, national origin, citizenship, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, or any other legally recognized protected class under federal, state, or local law.

The information that you provide in this application will be used solely to determine suitability for employment, verify identity, and maintain statistics on applicants.

Accommodation For Applicants With Disabilities

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship to the company. ?If you have a disability or special need and need assistance participating in the application process, please let us know.

E-VERIFY

This employer participates in E-Verify and will provide the federal government with your form I-9 information to confirm you are authorized to work in the U.S.

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