BrightStar Care, the nation’s leading home care and medical staffing franchisor, is searching for a well-rounded Marketing & Communications Specialist who can collaborate across the marketing team to drive SEO strategy and content, as well as local marketing best practices. This role is ideal for someone who enjoys all aspects of marketing and collaborating with cross-functional teams to drive business growth. This person must be a cross-functional leader who can weave content between various marketing disciplines to support the larger brand story. This role offers significant professional growth in a company that’s already growing fast. This position reports to the Director of Local Marketing and Communications.

This is a Hybrid role.

Major Duties And Responsibilities

Understand the consumer-buying journey and evaluate how we can better leverage digital content to drive consumer marketing inquiries.
With on-the-job training, assist SEO team with the maintenance, planning and execution of local Franchise owned websites in an enterprise Content Management System (Kentico).
Lead training and ongoing rollout of CRM system (Zoho) and education surrounding email marketing efforts.
Manage weekly newsletter content creation and distribution.
Coordinate day-to-day relationships with agencies, programmers, content writers, link builders, and social media marketers.
Support end-user franchisees with website content updates and access, reporting data, and other support as required.
Demonstrate strong verbal and written communication skills and the ability to use data to pivot strategy in relation to CRM content campaigns.
Drive business growth first-hand by onboarding new owners, launching new locations and work closely with the Director of Local Marketing and Communications, Field Support and external agency partners.
Seamlessly interact with and support colleagues in the Marketing Department and work together toward an integrated marketing approach.
Work closely with owner network to service franchisees who each maintain local versions of their website and other marketing assets.
Support Director of Local Marketing and Communications in creating and executing the Franchisee communication strategy.

KEY RELATIONSHIP PARTNERS

Operations, Sales/Coaches, Brand Marketing, Franchisee community

Primary Responsibilities

Cross-functional collaboration/project work with external agencies 35%
CRM management and education 20%
SEO strategy and execution 20%
Collaboration/Education with owners 15%
Misc. 10%

Required Qualifications

Outstanding ability to think creatively, strategically, and identify, communicate, and resolve problems.
Strong ability to take a concept from ideation to execution.
Self-starting attitude with entrepreneurial skill set who thrives in a multi-tasking environment.
Experience of managing multiple demands and priorities on time, gaining alignment and drive decision-making is crucial to the success of this position.
Strong organizational, project management, and analytical skills.
Demonstrate excellent leadership and social skills with a heightened ability to collaborate and work with a team to be successful.
Charisma to interface with team members and their leaders.
Ability to work within a team and independently.
Customer service-centric approach to influence adoption and collaboration amongst franchisees.
Excellent verbal and written communication skills.
Microsoft Office Suite (PowerPoint, Word, and advanced Excel capabilities).

EDUCATION

Bachelor’s Degree in Marketing or related field.

Related Work Experience

2-5 years experience in multiple channels of consumer marketing, with an emphasis digital marketing/integration.

BrightStar Core Values:

BrightStar's candidates must consistently demonstrate and foster the following core values behaviors during all interactions with franchisees, employees, vendors, and other business partners. Core values are the key behaviors that determine our decision-making at BrightStar:

Be Open and Honest: Approachable, Fun, Unflappable, Kind, Empathetic
Serve with Passion: Help First, Confident Yet Humble, For the Greater Good, Make a Real Difference
Do the Right Thing: Honest, Ethical, Tell the Truth
Do What You Say: On Time, Finish What You Start, Accountable, Take Responsibility
Make it Great: Continuous Improvement, Exceed Expectations, Bring Out the Best in Others, Detail Oriented

BrightStar Benefits:

Competitive base salary and bonus program
Comprehensive health insurance plans (medical, dental, vision)
Company paid basic life and accidental death and dismemberment up to $250,000
Voluntary benefits including short-term and long-term disability, supplemental life insurance, accident insurance, long-term care insurance, flex spending, dependent care, and pet insurance
401(k) retirement plan with a company match
Paid time off
Health club reimbursement
Career growth opportunities

Equal Opportunity Employer

BrightStar Care is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. BrightStar Care participates in E-Verify.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email BrightStarHR@brightstarcare.com

BrightStar Care

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Marketing and Communications Specialist - Hybrid