Why this role exists

Brunchie is replacing the group-event spreadsheet. We're a tiny, highly efficient team, and we don't win attention by out-spending incumbents on ads — we win it by being the single most genuinely helpful voice in every room where someone is drowning in planning a wedding, a group trip, or a bachelor weekend.

We move fast and at volume. Every day, a steady stream of drafts comes your way — community replies and marketing roundups that each bundle an email, a community post, and a social thread — pre-scored so the strongest float to the top. Your job is to curate: approve what's genuinely ready, sharpen what's close, and cut what would embarrass us. A high score is a starting signal, not a decision — a draft can look great on paper and still be wrong for a real person's wedding-vent thread.

You own the human voice of Brunchie everywhere it touches a real person. You're the last line between a high-volume content pipeline and an audience that can smell marketing from a mile away. If a post reads like a brand doing outreach, it gets ignored — or worse. If it reads like the most genuinely helpful reply in the thread, people trust us and tell their friends. You own that gateway: the approve, the edit, and the cut.

The strategic reality. While the rest of the team is offline, your queue fills up. You wake up to a stack of drafts to curate. You triage: approve what's ready, surgically fix what's close, and cut what doesn't belong. You're not a copywriter waiting for a brief — you're the editor-in-chief of everything we publish.

What you will own

Curate the queue. Approve, edit, or reject every community reply and every marketing roundup (email / post / thread) before it ships. A high score is your floor, not your verdict — you overrule it the moment something reads off-brand.
Keep the voice human. Drafts lean on the same crutch phrases and invented personal backstory — a "here's my situation" opener on threads where centering yourself is exactly how you get spotted as inauthentic. You catch what a score misses.
Run the Brunchie Discord. The server is home base and it's yours end to end: set the culture, write the rules, moderate, spin up channels and events, welcome every new member, and turn a room of strangers into the place hosts and organizers actually hang out, ask for help, and refer their friends. Growth, retention, and safety of the community are yours.
Own lifecycle email. The marketing-roundup emails are the top of a real funnel. Onboarding, activation, re-engagement, and win-back are yours end to end. Every email earns its open and drives exactly one next action — and you own open rate, reply rate, unsubscribe rate, and sender reputation as a brand-protection problem, not an afterthought.
Close the feedback loop. When a crutch phrase keeps showing up, you don't just rewrite it every single time — you flag the pattern so we can fix it at the source. A phrase in most drafts is a problem worth naming, not editing by hand for the fiftieth time.
Own operational health. When something in the pipeline breaks quietly and the same errors show up night after night, you catch it, escalate it, and keep the queue honest — you don't let it silently dry up for two weeks.
Handle high-intent engagement. When a thread goes hot or a reply chain turns into a real conversation, you step in fully to steer it — turning a helpful comment into an activated host, and a warm email reply into a booked event.

Who you are

Culturally fluent online. You understand community platforms like Reddit and Discord in your bones. You know the difference between a corporate newsletter and an email people actually open, between a PR post and the most helpful comment in the thread. You spot "marketing language" from a mile away — even in a draft that scored well — and you naturally rewrite it into something human.
Ruthlessly autonomous. Because of the time-zone gap with the rest of the team, you operate with near-zero hand-holding. If a thread turns volatile, a draft is tone-deaf on a sensitive post, or something breaks overnight, you make the call instantly rather than letting the queue stall for a day.
Systems-obsessed. You see content, community, and email as data points moving through a funnel. You're not precious about your own writing and you're not fooled by a good score — you care about upvotes, reply rates, open rates, retention, and absolute quality control across hundreds of drafts a week.
A strong, human writer in English. Your edits and originals have to read like a real, helpful person — because that's the entire product of this role.

Your first week

So The Job Is Concrete, Here's a Real Morning. Overnight, a Handful Of Drafts Landed In Your Queue To Curate — Community Replies And One Marketing Roundup. Before The Rest Of The Team Is Even Online

Two are genuinely ready — a warm "congrats on the wedding" reply and a practical dress question. You approve and post them as-is.
Three lean on the same invented backstory. One is sitting on a vendor-scam vent post, where centering yourself reads as inauthentic. You rewrite all three to lead with the original poster, not with Brunchie — and drop the reflex crutch phrase.
One is tone-deaf — a cheerful, faintly salesy close on a thread that turned into someone grieving. You cut it outright; no rewrite saves it.
Something's quietly broken. You notice the same errors have shown up for the ninth night running, and you escalate it before the queue silently dries up.
You close the loop. By midday the queue is clear, you've flagged the repeated crutch phrase so it gets fixed at the source, and you've drafted this week's re-engagement email.

How to apply — the take-home challenge

We don't read generic resumes or cover letters. To apply, respond by curating one real item — the exact kind of draft you'd triage on day one.

The scenario: a community reply is waiting on a wedding-planning thread. The original poster is torn between two dresses for a June welcome party, on a tight budget. The draft opens warm and enthusiastic, then pivots to an invented personal backstory — "I'm months into planning my own wedding on a tight budget… my spreadsheet reminds me daily 😅" — before asking which dress felt more like them.

The draft scored well — one reviewer even flagged that the personal aside "feels slightly forced and centers your own experience more than necessary."

Your task: name the systemic tell this draft shares with nearly every other draft in the queue, explain why a good score does not mean "ship it," and rewrite the comment so it earns the reply — without the invented backstory or the reflex crutch phrase.

Send your answer to admin@brunchie.app. That's the interview.

About Brunchie

Brunchie is founded in Canada and fully remote. There is no office. We hire globally — the team works from wherever they live, in their own city and their own time zone. Canada is where the company is incorporated; it is not where you have to be. This role runs async, with a few overlapping hours with the team (Pacific Time / PST) so nothing sits stuck for a full day. Core features are free forever; premium unlocks wedding-scale coordination.

Brunchie

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