To Apply

After reviewing our website for further details, please email your cover letter, resume, and three writing samples with “Online and Social Media Editor” in the subject line. Resumes without cover letters and writing samples will not be accepted. Writing samples do not need to be published. Please send all materials as a single attachment in PDF format.

The Online and Social Media Editor collaborates with editorial staff in assigning and editing stories for California Online (californiamag.org) while having full responsibility for posting those stories to the website and promoting all California magazine content across various social media channels and online platforms.

The position requires coordination of social networking efforts to propagate and promote stories on the web. California magazine’s social media channels currently include X, Facebook, LinkedIn, and Instagram. Additionally, we maintain a YouTube channel to host unique video content, and we produce a podcast, The Edge, available on a variety of platforms.

The Online and Social Media Editor is required to attend weekly editorial meetings and is expected to work closely with the rest of the editorial staff to produce timely and compelling online content while also promoting content from the print publication on social media.

Responsibilities

Develops strategies to leverage California magazine content across all digital channels and leads efforts to implement these strategies.
Collaborates with senior editorial staff in assigning, editing, and producing online stories.
Oversees the work of staff and freelance website contributors to produce regularly updated, high-quality content.
Prepares and uploads to the website all stories, photos, videos, and other multimedia content produced by the print or online magazine
Uploads and publishes digital and quarterly print content to the website, including text and multimedia, using the magazine’s content management system (CMS).
Working to improve the design, functionality, and appearance of the website
Production of monthly e-newsletter in conjunction with editorial team
Promoting and curating content on social media to achieve greater reader engagement
Manages and reconciles the budget for online operations
Monitoring UC Berkeley-related news for breaking stories and trends to report on, follow, or share.
Light HTML coding in the website’s CMS.
Other duties as assigned.
The role may also involve writing and editing for the print publication.

Required Qualifications

Journalism experience or demonstrated journalistic instincts; Understanding of news values and commitment to journalistic ethics
Excellent writing, editing, and grammar skills
Ability to meet deadlines under pressure
Demonstrated ability to grow readership/viewership via social media tools such as Facebook, Twitter, Reddit, etc.
Demonstrated knowledge of SEO and ability to write SEO-friendly article titles, identify and incorporate keywords, optimize web articles for organic discovery.
Working knowledge of Google Analytics and web traffic metrics
Demonstrated knowledge of HTML (Experience with WordPress CMS a plus)
Proficiency in Adobe Creative Cloud or similar publishing tools, including ability to edit, color-correct, and format images for digital publication, both desktop and mobile.
Experience with web publishing and content management systems
Ability to manage freelance contributors
Familiarity with Mac operating system
Must have flexibility in work schedule to permit occasional evening and weekend commitments, particularly during and after print production.
Must submit to and pass driving record, consumer report, and FBI/DOB fingerprint background investigations.

Preferred Qualifications

2+ years journalism experience
1+ years of marketing and social media experience
Experience planning and managing a budget

Salary and Benefits

This is a full-time, exempt position. The salary range is $68,000-$72,000 and is located in Berkeley, CA. This job is eligible to participate in healthcare benefits, a retirement plan with company match, and generous vacation and holiday time-off. CAA staff, while not University of California employees, are also eligible for many UC Berkeley staff programs and discounts on campus. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

Cal Alumni Association | UC Berkeley

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Online and Social Media Editor