At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We’re a fast-growing, design-led DTC brand built at the intersection of function, style, and community — and growth marketing plays a critical role in how we show up, connect, and scale.

CALPAK is looking for a highly skilled and motivated Sr. Performance Marketing Coordinator to support our paid acquisition efforts across platforms like Google, Meta, TikTok, Pinterest, etc. The ideal candidate will be responsible for executing and optimizing performance marketing campaigns to drive customer acquisition and revenue growth across Paid Media channels, with a strong analytical mindset to drive growth and maximize ROAS and reduce CAC. The Sr. Performance Marketing Coordinator role will report to the Sr Manager of Growth Marketing and will be responsible for optimizing Paid Media growth efficiently and creatively. This is a hands-on role who can pair performance discipline with creative insight to drive real impact. This role requires proficiency in Excel and/or Google Sheets for data analysis and a keen understanding of creative performance.

The ideal candidate will be highly organized, and a self-starter who can balance strategic planning with day-to-day management, using data to determine success and uncover new opportunities. You are adept at juggling multiple projects, prioritizing effectively, and being able to work independently and as a team achieve exceptional results.

If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!

Responsibilities:

Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
Own internal creative briefs to freelancers and support creative refresh planning
Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
Manage monthly invoice input and reconciliation
Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Qualifications:

3-5 years of relevant paid marketing marketing experience
2+ years of hands-on experience managing Meta and/or Google
Bachelor’s Degree in marketing or related field or equivalent experience
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
Ability to transform creative and campaign data into actionable insights
Expertise in creative from conception to analytic results that can help drive ad performance
Strong understanding and application of conversion tracking and pixel management
Proficiency in Excel/Google Sheets & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and takes initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
DTC / in-house, and/or fashion and apparel experience is a plus
Must be able to commute to CALPAK HQ in Gardena, CA

Why CALPAK: Benefits & Perks:

Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
Benefits and incentive compensation may be subject to other requirements and conditions

CALPAK

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Sr. Performance Marketing Coordinator