Job Title: Vice President/Director of Marketing

Company: Canyon Creative Studio

Location: 6165 Santa Monica Blvd, Los Angeles, CA 90038

About Us:

Canyon Creative Studio is a premier luxury home furnishings brand that embodies a bold yet refined aesthetic, blending the effortless vibe of Laurel Canyon with a timeless edge. Rooted in artisanal craftsmanship and highly curated design, our collections reflect a harmonious balance of sophistication and individuality. As the retail and e-commerce arm of Canyon Creative, we are committed to creating soulful, elevated interiors that inspire connection and creativity.

We are seeking a visionary Marketing VP/Director to lead and elevate our marketing efforts across all channels; including Shopify, product marketing, social media, email newsletters, and paid campaigns.

Key Responsibilities:

Marketing Strategy & Executive
Develop and implement a comprehensive marketing strategy aligned with the brand's aesthetic and growth objectives.
Oversee and optimize marketing campaigns across all digital and offline channels.
E-Commerce & Shopify Management
Manage and optimize the Shopify platform, ensuring seamless user experience, high conversion rates, and product discoverability. Must be ready on day one to be our “Shopify Guru.”
Partner with the product team to align marketing strategies with inventory and merchandising goals.
Content & Social Media Management
Drive innovative, engaging, and on-brand content strategies across all social platforms to build community and drive traffic.
Collaborate with the creative team to produce visually stunning campaigns aligned with the brand’s identity.
Email & Newsletter Campaigns
Develop and execute high-performing email campaigns to nurture leads, build loyalty, and drive sales.
Analyze campaign performance metrics to continuously improve email marketing ROI.
Paid Media & Advertising
Manage paid marketing campaigns across platforms like Google Ads, Facebook, and Instagram, focusing on ROI and scalability.
Allocate and monitor advertising budgets to ensure cost-effective performance.
Analytics & Performance Tracking
Utilize analytics tools to measure marketing performance, identify trends, and adjust strategies accordingly.
Report on KPIs to senior leadership, providing actionable insights and recommendations.

Qualifications:

Experience: 7+ years of marketing experience, preferably within luxury retail, lifestyle brands, or e-commerce.
Technical Skills: Proficient with Shopify, Google Analytics, and major social media platforms. Experience with email marketing tools (e.g., Klaviyo or Mailchimp) and paid ad platforms is essential.
Creativity: Strong sense of branding and aesthetics to ensure alignment with Canyon Creative Studio’s identity.
Leadership: Proven ability to lead and collaborate with cross-functional teams.
Analytical Skills: Data-driven decision-maker with a strong understanding of key marketing metrics and performance optimization.
Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

What We Offer:

Competitive salary and performance-based bonuses.
Opportunity to shape the marketing vision for a growing luxury brand. Ability to build your team as we scale.
Collaborative, creative work environment.
Amazing Health benefits and other perks.

Join us in bringing our vision for Canyon Creative Studio to life. We look forward to having you on our team!

Canyon Creative Studio

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