Report to President of Cappelli Miles; work directly with Account Managers to address client needs.

JOB OVERVIEW: Manage any and all digital marketing needs, paid and organic, for varied accounts in B2B and B2C verticals. Work directly with clients and account managers about overall client digital needs and develop strategies that you will implement, optimize, and report on.

ABOUT CM: Cappelli Miles is a full-service advertising agency based in the beautiful Willamette Valley, Oregon. The agency has been around for four decades, but with new ownership and a passionate, dedicated team - we believe we’re just getting started. Located right in the heart of Eugene, OR in a rad 1920s house, we specialize in creating TV, Radio and Digital ad campaigns for a wide variety of clients throughout the Pacific Northwest, from big retailers to boutique startups. We tend to challenge ourselves to go above-and-beyond, delivering only the best work to our clients regardless of the scope. Whether we’re creating an all-original musical for a car dealership or putting people on the surface of the moon for a local mattress company… no job is too small for a fresh dose of our creative energy.

Cappelli Miles is proud to be headquartered in Eugene, where an hour drive to the west gets you to the beautiful Oregon coast, and an hour drive to the East brings you to the cool, lush mountains. If you’ve been in a big city for a while and you’re looking for a change of pace, look no further than Eugene. With a great food culture and a plethora of parks, biking, and nearby outdoor adventures, Eugene is a great place to live where you can still afford a decent house and where there’s always a place to park your car! And with Portland just two hours away, it offers convenient access to all of the best parts of Oregon.

Responsibilities and Duties:

Develop comprehensive strategies across various platforms to provide solutions for client digital needs.
Understand key-performance-indicators for each channel and optimize toward them.
Pivot direction as needed to ensure performance meets client standards.
Work with Account Managers and Accounting team to ensure billing structure aligns with account needs, including but not limited to managing insertion orders, filing invoices, and updating spend to hit goals as needed.
Interpret data to create comprehensive client reporting and inform client growth. Utilize report automation to improve and scale reporting.
Project Manage a multitude of accounts, ensuring all account spend and performance is on track.
Implement functioning tracking codes for any new site tracking needs as new projects arise to ensure optimization is informed by as much data as possible.
Write copy for all digital advertising not provided by the client.
Track organic growth for all client accounts and compare to industry best-practices, while monitoring traffic data and keeping informed on platform styles and trends.
Work with design team to conceptualize client newsletters and press releases, copy write content within the newsletter and deploy emails to the appropriate audiences on schedule.
Aid design team in production of digital creative as needed.
Capture photos and videos for organic social needs.

Qualifications:

Comprehensive understanding of analytics and tracking
Data-driven decision-making skills
Comprehensive skills in Google Ads account creation and optimization
Comprehensive understanding of Facebook advertising at the Business Account level
Concise and creative copywriting abilities
Skillful Client Communication
Expectation setting and ability to prioritize workload as needed
Project Management Experience
Familiarity with Twitter Ads, Linkedin Ads, Native advertising, Bing Ads (Microsoft Ads), etc
Personal and professional understanding of top social media channels
Experience in report-writing and report-automation
Familiarity with event photography as well as brand photography; videography knowledge a plus
Experience in Sprout Social, Google Data Studio, Campaign Monitor, and Adobe Creative Suite a plus

Nice to haves:

Coding familiarity

Squarespace familiarity

Experience in business development

Cappelli Miles

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