CHAMINADE UNIVERSITY OF HONOLULU

MISSION STATEMENT

Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service, and successful careers. Guided by its Catholic, Marianist, and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

Position Information

Title: Enrollment Marketing Writer

Division/Office: University Communications & Marketing

Status: Full Time, Exempt

Classification: EAM III

Position Summary

The Enrollment Marketing Writer develops and executes strategic, persuasive communications that support undergraduate and graduate student recruitment and enrollment goals. Working with Enrollment Management, Admissions, Marketing and Communications, and academic program leaders, this position creates compelling content that engages prospective students throughout the enrollment funnel—from inquiry through application, admission, and matriculation.

The writer also works closely with the Assistant Vice President of Communications and Marketing and serves as the primary content developer for Slate CRM communications, including email campaigns, letters, text messaging, landing pages, and recruitment collateral. The position also develops recruitment advertising copy, website content, and enrollment-focused storytelling that communicates the institution's value proposition and encourages prospective students to take action.

The ideal candidate possesses exceptional promotional writing skills, experience in higher education marketing or enrollment communications, and proficiency in the Slate CRM platform.

Reports to

Direct Report to: Vice President for Communications and Marketing

Duties and Responsibilities

Enrollment Communications

Develop, write, and edit enrollment-focused communications for prospective undergraduate and graduate students.
Create and maintain segmented communication flows within Slate CRM based on audience, academic interest, geography, stage in the enrollment funnel, and other recruitment variables.
Write personalized email campaigns, admission letters, recruitment correspondence, event invitations, text messages, and other student communications.
Collaborate with admissions counselors and enrollment leadership to support recruitment objectives through targeted messaging.
Ensure communications maintain a consistent institutional voice while addressing the unique interests and needs of diverse student populations.

Recruitment Marketing and Advertising

Write compelling copy for digital and print recruitment advertising campaigns, including:
- Digital display ads
- Social media advertising
- Search engine marketing campaigns
- Print publications
- Recruitment brochures and viewbooks
- Event promotion materials
Develop persuasive calls to action that drive inquiries, applications, campus visits, and enrollment deposits.
Support enrollment marketing campaigns through message development, content strategy, and audience-focused storytelling.

Web and Digital Content

Write and update admissions and academic program website content designed to improve engagement and conversion.
Develop landing page copy for recruitment campaigns and enrollment initiatives.
Optimize content for usability, search engine visibility, and prospective student experience.
Collaborate with web and marketing teams to ensure content alignment across digital channels.

Slate CRM Content Management

Build, manage, and test communications within the Slate CRM platform.
Implement personalization, conditional content, and audience segmentation strategies.
Conduct quality assurance reviews of communication campaigns, ensuring accuracy, functionality, and brand consistency.
Monitor communication performance metrics and recommend content improvements based on engagement and conversion data.
Work with admissions operations staff to support communication workflows and campaign execution.

Collaboration and Strategy

Partner with Enrollment Management leadership and the Assistant Vice President of Communications and Marketing to develop communication strategies that support recruitment goals.
Collaborate with academic departments to translate program features into compelling student-centered messaging.
Participate in enrollment marketing planning and campaign development.
Maintain awareness of higher education enrollment trends, student communication preferences, and best practices in CRM marketing.
Disclaimer

This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.

Education and Experience

Minimum Education

Experience working in higher education admissions, enrollment marketing, or student recruitment.
Proficiency with the Slate CRM platform, including communication development, segmentation, personalization, and campaign management.
Experience writing for undergraduate, graduate, or adult learner recruitment audiences.
Understanding of enrollment funnels, conversion strategies, and prospective student behavior.
Knowledge of SEO and digital content strategy.
Experience interpreting campaign analytics and making data-informed content recommendations.
Commitment to supporting enrollment growth through effective communication strategies
Knowledge of Chaminade University’s programs and Catholic Marianist mission.

Experience And Skills

Exceptional writing, editing, and storytelling skills across multiple formats.
Ability to translate complex topics into clear, engaging language.
Strong attention to detail, organization, and meeting deadlines.
Comfortable working independently and collaboratively.
Some experience with basic CMS and email/CRM systems, and social media.
Basic photo editing.
Positive attitude, flexibility, team player, and sound judgment.
Physical Requirements

Ability to lift, move, maintain, and set up computer, audio-visual, and simulation lab equipment weighing up to 50 lbs., without assistance. Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to walk the campus with ease, have excellent motor skills, and be able to sit or stand for 30 minutes at a time. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.

Other Requirements
This is a full-time and exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required. Must be willing and able to work occasional nights and weekends and have a varying schedule when required
Performs such similar, comparable or related duties as may be assigned or required
Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
The employee is expected to adhere to all University policies while employed. The policies can be found at https://chaminade.edu/compliance/resources/ or on the employee Share Portal
Marianist Identity/Native Hawaiian & Pacific Island Serving

An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University. Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.

Chaminade University of Honolulu

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