Markets Cincinnati Works to current and prospective investors to cultivate relationships and increase overall number and amount of donations. Markets Cincinnati Works to current and prospective employers to cultivate relationships and increase the number of employers and job opportunities. Increases broad community awareness of Cincinnati Works programs through varied marketing strategies and channels. This role will work closely with Director of Recruiting where marketing efforts to Members overlap and need to be coordinated. This position will also play a coordination role for fundraising campaigns targeted to “annual giving” donors.

Principle Duties And Responsibilities

MARKETING/COMMUNICATION PLANNING

Working with internal staff to identify marketing needs and messages for each audience
Research, measure and build market awareness
Develop realistic marketing strategies, objectives, goals and measures for each audience
Estimate marketing budget requirements; rework marketing plans as needed to adapt to budget availability
Develop marketing schedules and assignments

MARKETING/COMMUNICATION PLAN EXECUTION

Write, design, and publish newsletter communications to each audience
Write, design, and publish annual impact report
Coordinate mailing lists for all non-Member mailings and Member mailings as requested
Manage and maintain website – utilizing a CMS
Develop and publish content to social media channels (Facebook, LinkedIn, Twitter, YouTube, blogs, etc.)
Maintain CW content on charity watchdog websites (e.g., Guidestar, Charity Watch, Charity Navigator, etc.)
Execute other marketing vehicles as defined in the marketing plan
Analyze the success of marketing campaigns and advertisements
Stay on top of nonprofit marketing trends and adapt marketing strategy and budget as needed to utilize new/better marketing tools
Manage vendor relationships – printer, graphic designer, website host, mass email, etc.

MARKETING COLLATERAL

Develop and maintain brochures, presentations, and letterhead
Maintain promotional materials inventory; monitor quantities, place orders, verify receipt, maintain storage area

MEDIA RELATIONS

Write and issue press releases
Proactively build and manage relationships with various media individuals and outlets
Respond to media requests; engage appropriate staff as needed; serve as media spokesperson as needed
Secure media coverage to highlight CW and our programs

FUNDRAISING SUPPORT

Write, design and publish funding case to support specific fundraising campaigns
Create and maintain boilerplate text for grant proposals and reports
Support the annual YP-driven online campaign – write persuasive solicitations, manage promotion of the campaign
Coordinate writing, production and mailing of annual appeal letters in a persuasive tone
Manage promotion of grants to appropriate media outlets

AWARNESS & FUNDRAISING EVENTS

Work with External Relations team to develop event theme, messaging, and logistics
Develop event signage, invitations, and post-event solicitations – including CSV lists for mail merge and mass email
Pre- and post-event promotion including securing media coverage

ADMINISTRATIVE/MISCELLANEOUS

Monitor marketing expenses against budgets; adapt plans accordingly
Maintain databases as appropriate
Update professional knowledge by participating in educational opportunities, reading trade publications, joining professional organizations, etc.
Other duties as assigned for the effective and smooth operation of Cincinnati Works

Education/Experience

QUALIFICATIONS:

BA in Marketing, Public Relations, Communications, Journalism, or related field
Demonstrated experience in writing, social media, and other marketing vehicles
Demonstrated experience in managing and prioritizing projects and coordinating the activities of multiple team members to complete a project

Cincinnati Works

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Marketing & Communications Manager